Expert Roundup: How is Mapping Innovation Playing Out? Part I
Mapping is one of those foundational “meat and potatoes” topics in Street Fight’s repertoire that buttresses local commerce. But despite its longstanding positioning at the center of that world, and its mature status, it still somehow continues to show rapid transformation and innovation cycles. Experts from HERE Technologies, GroundTruth, and SafeGraph expound on the state of mapping tech.
What Apple’s New Privacy Features Mean for Brand Marketers
With the biggest news from Apple pertaining to push notifications, email, IP addresses, and Apple Wallet, it is a critical time for marketers to reassess their strategies and get even smarter about how, when, and where they connect with customers. To state the obvious, more user-centric controls mean more opportunities for customers to shut down communications from brands who aren’t meeting their needs.
LBMA: Amazon Prepares to Launch a Publisher ID
In this episode of Location Weekly, the Location-Based Marketing Association covers the arrival of PayPal QR Codes at Munich Airport, Amazon getting ready to launch its own publisher ID, a digital signage portal bridging Lithuania and Poland, and GroundTruth rolling out geo-contextual targeting on OTT/CTV.
Mapping Innovations Accelerate for the Post-Covid Era
The latest mapping innovations can be summed up in the announcements coming out of the last three major developer conferences. As we’re in the midst of developer conference season, this includes Google I/O, Snap’s Partner Summit, and Apple’s flagship WWDC. Let’s tackle those one at a time.
What Brands Can Do When the Cookie Crumbles
As third-party cookies are phased out, brands will have to stay nimble to weather the transition successfully. It’s a good idea to shift focus to contextual marketing and build up first-party data now. Keep an eye on better alternatives like Unified ID 2.0, and watch how agencies are adapting. That way, you’ll be ready when the cookie crumbles.
LBMA: Verve Group’s Acquisition of Beemray
In this episode of Location Weekly, the Location-Based Marketing Association covers Instagram rolling out a product called “drops,” Intent IQ launching a new opt-in data sharing platform, NielsenIQ acquiring Label Insight, Simpleview investing in Stroll, and Verve Group acquiring Beemray.
E-Commerce Security Risks and How to Stay Safe
Online spending in the US exploded amid COVID. It’s becoming an essential part of the way even mom-and-pop shops do business, and an increasing number of startups are doing away with physical stores entirely. Whether you’re in the latter or the former group, you’ll want to take steps to ensure that your e-commerce shop is a safe place for your clients and their data.
No Cookies, No Problem: Harnessing the Power of Multi-Dimensional First-Party Data
While many have said that the deprecation of third-party cookies and tracking mechanisms will have a negative impact on personalized marketing, the fact is that this has finally opened the door to a much more effective approach: making full use of the richness of available first-party data.
Direct Mail in the 21st Century: Traditional Marketing Meets Digital
Direct mail marketing has evolved significantly with advancements in technology, enabling marketers to better segment and target consumers while continuously optimizing campaigns through data-driven insights. Postcard mailings can transcend the “print media” label and hold the same targeting and attribution standards as “digital media.”
7 Things to Know About Cannabis Marketing
Legal cannabis sales skyrocketed 46% last year, and the industry’s marketing sector is growing alongside it. But marketing a substance that is only recreationally legal in 14 states and medicinally permitted in 36 requires a more targeted approach than ads for soft drinks or toilet paper. Here are seven things to know about cannabis marketing.