As technology has vastly increased the degree of targeting granularity marketers can achieve, there’s been a tendency to think of the customer journey as a solo endeavor. But in verticals like travel, QSR, and automotive, purchase decisions are more often a group activity involving all members of the family. Household targeting is the key to maximizing marketing performance in these segments.
Leveraging Household Targeting and CTV to Influence the Customer Journey
As technology has vastly increased the degree of targeting granularity marketers can achieve, there’s been a tendency to think of the customer journey as a solo endeavor. But in verticals like travel, QSR, and automotive, purchase decisions are more often a group activity involving all members of the family. Household targeting is the key to maximizing marketing performance in these segments.