Street Fight Daily: 12.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare Hits 15 Million Users (BetaBeat)…
Gowalla Versus Foursquare: Why Pretty Doesn’t Always Win (TechCrunch)…
Newsday to Hire 25 in Hyperlocal Digital Expansion (Poynter)…
CONFIRMED: Facebook Acquires Gowalla for Undisclosed Sum
The acquisition marks the end of a long slide for the Austin-based company, which seemingly lost its “check-in” battle with Foursquare despite raising over $10 million in venture capital. In September, Gowalla relaunched as a social travel guide after a ten-month period in which the application was overhauled from the ground up…
Can Pandora Do Hyperlocal Ad Sales?
To do hyperlocal, Pandora uses the IP address of the device and maps it back to a location. This is standard geotargeting and other local advertising plays are tapping into the same idea. But the question is whether Pandora can push through with this strategy successfully by priming the sales pump with a local sales force…
Local Quotables: Seth Priebatsch, Chris Dixon, Dan Street and more…
Chris Dixon sends kudos to Foursquare’s latest release; Seth Priebatsch gets excited about the evolution of money as it moves further online; Steve Buttry gets an endorsement; Josh Fenton talks hyperlocal publishing success; and Dan Street describes the evolution of local as “not a search problem.”
Street Fight Daily: 12.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Zaarly App Aims to Deliver Customers to Small Businesses (Mashable)…
Groupon’s Exaggerated Deals Will Be Probed By UK Government (PaidContent)…
Mobile Commerce To Hit $6.7B In 2011 (MediaPost)…
Street Fight Daily: 12.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups... New Foursquare Button Lets You Collect and Use Reviews Later (Mashable)…
As Stock Tumbles, Groupon Q4 Off to a Stellar Start (Yipit Blog)…
Zaarly, TaskRabbit and the Rise of the Convenience Economy (BetaBeat)…
Using Images to Spur Location-Based ‘Discovery’
Trover’s co-founder and CEO, Jason Karas, likens the photo-sharing location-based service to people “leaving breadcrumbs” for one another — places to discover nearby, with notes to give context. Street Fight recently caught up with Karas to talk about how the app works, why Trover is different from other photo-sharing sites, and how the “discovery” space is evolving…
How to Run Hyperlocals that Make Money — An Email Mini-Debate
Recently the good folks at the American Press Institute asked if I’d help lead a discussion about “Strategies for Sustainable Hyperlocal Business Models.” So I did what I do best: ask other folks what they think. Here are some thoughts on the matter from Rick Blair, ex-CEO of Examiner.com, GoLocal24 co-founder Josh Fenton, Scot Brodbeck from ARL Now, Street Fight columnist Tom Grubisich and Street Fight CEO Laura Rich…
Street Fight Daily: 11.30.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp’s IPO May End Up Yelping (CNN/Money)…
The Big Merchant Survey (Daily Deal Media)…
On Zaarly, You Can (Usually) Get What You Want (Entrepreneur)…
Foursquare Partners With Scoutmob to Syndicate Offers
This morning, deals site ScoutMob and location-based social network Foursquare have announced a partnership that will see the Atlanta-based company’s local deals distributed across Foursquare’s platform. 500 deals from Scoutmob’s thirteen markets will join offers from a handful of other sites like Groupon, Living Social, and Gilt City that are already on Foursquare…
Street Fight Daily: 11.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers (TechCrunch)…
Groupon Stock Now Half Off (AllThingsD)…
How Groupon and Livingsocial Impact Businesses and Users (Washingtonian)…
Loku CEO: Leveraging Data to Make Sense of Hyperlocal Search
In 2010, private equity manager-turned-entrepreneur Dan Street launched a two-year quest to create a search engine capable of synthesizing and analyzing the vast landscape of hyperlocal information. The result was Loku, a hyperlocal information hub that draws on big data tools to make sense of local search through dynamic analysis and a clean presentation of hyperlocal content…
Tap, Tap: Is the NFC Tipping Point Finally Here?
This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…