Street Fight Daily: 01.09.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Microsoft Finally Dumps Deal Provider Now Owned by Google (AllThingsD)…

Groupon’s New Year’s Resolution? To Make Money on Yours! (AllThingsD)…

Politicians’ Spending on Digital Ads Skyrockets (Mashable)…

In 2012: Local Loyalty Flameout, 2nd Wave of Hyperlocal News Sites

Share this:

Last column, I wrote a quick end-of-year wish list for hyperlocal advertising and related matters. This column, since it’s already far too late to make predictions, I am going to go ahead and make some. Because, I think, 2012 will be a year of many changes for hyperlocal. Post-haste, here are my three predictions.

Local Quotables: Moyal, Mims, Tolles, Lessin and more…

Share this:

As the first week of 2012 commences, everyone is speculating about what will happen this year in the hyperlocal industry. Jonathan Moyal sees Lucky Ant helping communities play a bigger role in local business. Jeremy Mims predicts growth for Groupon and Michelle Jones hopes to create an alternative to Yelp. Also, Sam Lessin describes how Facebook’s check-in with timelines is an entirely new kind of LBS and more.

PODCAST: This Week in Location-Based Marketing — LBS in 2012

Share this:

In this episode of This Week in Location Based Marketing, a video podcast from the Location Based Marketing Association, hosts Rob Woodbridge and Asif Khan try to make sense of the rapid-paced location based world that was 2011 and cobble together a few thoughts on what 2012 will look like…

Street Fight Daily: 01.06.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Armstrong: ‘Really Large Amount’ of Patches to Be Profitable by End of 2013 (Dow Jones Newswires)…

GoLocal24 Expands Into Massachusetts, Hires Veteran Newscaster (Boston Globe)…

Groupon Still Chasing $25 Billion Mirage (Forbes)…

Local Spend on Social Media to Increase Seven-Fold by 2016

Share this:

A new report from Borrell Associates indicates that local merchant spending — not simply presence — on social media will explode over the next four years. Total local online social spend is estimated to grow from $1.1 billion in 2011 to $7.8 billion in 2016, with the local’s share of the total spend doubling from 12 percent to 24 percent over the same period…

Street Fight Daily: 01.05.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Merchant Center Now Shows If Customers Love or Hate Your Deals (TechCrunch)…

Groupon’s Drop Below IPO Price Reflects Daily-Deal Risks (Bloomberg BusinessWeek)…

PayPal: Mobile Payments and Location-based Offers Go Hand-in-Hand (GigaOm)…

The Problem With Local Online Advertising — It’s Ugly

Share this:

Advertising can really be an eyesore, and a lot of local online advertising elicits consumer aversion. It’s only a matter of time before it becomes obvious to local merchants that bombarding local residents with “visual pollution” in the form of banner ads on hyperlocal sites is on the way out…

Street Fight Daily: 01.04.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

No Startup Is Better Than Foursquare With New Products (PaidContent)…

Groupon Grows 6% in November Despite Thanksgiving Dropoff (Yipit)…

Furious Merchant: ‘Groupon And Living Social Are Doomed’ (Business Insider)…

Potential Danger in Hyperlocal Social Ads

Share this:

Social promotions are becoming an important phenomenon in online advertising, but they could spell trouble for hyperlocal news publishers who run local ads suggesting that neighbors “like” a product without getting permission to use such endorsements…

Using LBS to Find Jobs and Workers

Share this:

The unemployment rate is dropping — a little. At 8.6%, there are still a lot of people out of work. Meanwhile, employers are still hiring. If leveraged properly, location-based services can offer the extra boost that helps job seekers and employers make a connection and find the right fit.

PODCAST: This Week in Location-Based Marketing — Zaarly’s Eric Koester, Layar & BrightKite

Share this:

In this episode, hosts Rob Woodbridge and Asif Khan discuss BrightKite’s demise, Layar’s enhanced yellow sticky pad, Hallmark’s move to feature Billy Ray Cyrus via QR code. Plus a special interview with Zaarly’s Eric Koester…

Street Fight Daily: 01.03.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AOL’s Armstrong Touts Patch Growth in Year-End Company Memo (Capital New York)…

Uninsured Turn to Daily Deal Sites for Health Care (Associated Press)…

Real Estate Agents Look Beyond the Check-in (Inman)…

Lucky Ant Launches, Extending Kickstarter-style Crowdfunding to Local Merchants

Share this:

The hyperlocal funding platform, launched earlier today, gives small businesses a way to raise money from the communities around them for specific improvement projects — while simultaneously forging deeper bonds with customers and promoting loyalty…

Street Fight Daily: 01.02.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Ex-AOL Salesman: Here’s How To Save Patch (Business Insider)…

Foursquare’s Claim to Fame, the Check-in, Could Become Its Downfall (VentureBeat)…

SEC Pressed Groupon on Accounting (New York Times)…

Street Fight’s 10 Most Popular Stories of 2011

Share this:

From Patch antics to Gannett’s Deal Chicken to a Flipboard hyperlocal how-to, here’s a look back at some of the Street Fight stories that really touched a nerve (at least as far as pageviews go) during our 8 1/2-month run. Hope you all have a happy new year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2012!

Street Fight Staff and Friends Predict 2012’s Top Stories

Share this:

Earlier this week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight’s writers and editors — as well as a few friends who regularly cover hyperlocal media— to submit their own prognostications…

From Deep Data to Human Help, 2012 Continues the Local Revolution

Share this:

I think I’ll forego predictions I would have made based on iterations that got us to this point in 2011. I’d rather take a broader view with some thoughts that are as much attached to the local past as to the future…

Protecting Hyperlocal Sites From User Malfeasance

Share this:

The socialization of news sites encourages users to post comments and content, but such postings may be peppered with plagiarized content that infringes copyrights. Surprisingly, many hyperlocal publishers fail to take simple steps that could insulate their liability for content provided by users…

Hyperlocal Execs’ 2012 Predictions: Webster, Tolles, Priebatsch and More…

Share this:

As 2011 draws to a close, it’s clear that it’s been a pretty momentous time for hyperlocal businesses. Looking toward next year, we asked a few hyperlocal luminaries to weigh in on what they think will be the biggest story in 2012…