Brand Marketers Strike a Balance Between Personalization, Privacy
Individualized marketing is a powerful tool for brands looking to engage with customers on a deeper level, but with one wrong step, personalization can quickly become creepy. Although 62% of consumers today say they expect personalization from their favorite brands, just 40% say they actually trust brands to use their data responsibly and keep it […]
Report: Higher Income Adults Drive Podcasting Growth
What makes podcast listeners so loyal to the brands that advertise on their favorite shows, and how does that sense of loyalty translate to real world sales? Those were just a few of the questions asked by the customer experience platform DISQO in its new report, released last week. As the podcast landscape evolves, brands and […]
Vericast Launches Contextual Advertising Solution
The marketing technology firm Vericast is changing its approach to contextual advertising by launching a privacy-centric solution meant to help brands reach relevant consumers in the moments when they’re most likely to be receptive. The proprietary solution bolsters Vericast’s in-house targeting capabilities. It matches ads to the content from consumers’ view or search, and it’s […]
Debate – Brand Safety Risk of Advertising with Legacy Publishers
Does legitimate news, published by reputable organizations, pose a brand safety risk for brand advertisers? For nearly half of advertisers, the answer is yes. According to new data from Advertiser Perceptions, just 53% of advertisers believe that legitimate news does not pose a significant brand safety risk. For others, there is concern that having […]
What Does It Take to Succeed as a Retail Media Network?
The Retail media network is on the rise, with projections showing they could grow another 60% by 2027. While the concept has already taken hold among businesses in the retail and hospitality industries, it’s still relatively uncommon — and untested — within other verticals, like financial services and travel. What will it take to get […]
Survey – Consumer Buying Behavior Heavily Influenced by In-Store Digital Ads
Is the digitization of physical stores the next mega-trend in retail? That’s certainly the hope of Cooler Screens, the software technology company that powers in-store digital media and merchandising for retail. On the heels of an Insider Intelligence report showing that in-store retail media audiences are an average of 70% larger than digital audiences […]
Adobe Survey: 53% of SMBs Plan to Revamp Websites in 2023
Digital marketing can provide small businesses with access to desirable buyers, and potentially level the playing field with larger competitors — but it comes at a price. The average small business spends 8% of its total revenue on marketing, which means that for every $100 in revenue the business brings in, $8 goes right back […]
4 Ways Brand Marketers Should Harness ChatGPT — Or Risk Being Left Behind
Generative AI has taken the world of marketing, advertising, and technology by storm. In industries where speed and accuracy are essential, brand marketers are finding creative ways to use tools like OpenAI’s ChatGPT and Google’s Bard to interact with consumers in conversational dialogue and personalize messaging at scale. According to a recent survey by Chief […]
Data Waste Is Putting Retail Loyalty at Risk — Here’s Why
Retail marketers are grappling with plenty of challenges in 2023. Data waste isn’t one of them. For most marketers, data wastage is at the bottom of the list in terms of global importance, far below issues like evolving privacy regulations and the looming death of third-party cookies. Treasure Data’s Zack Wenthe thinks that’s a mistake. […]
With Google Cloud’s BigQuery , Habu Makes Data Collaboration Safer
By all indications, data clean rooms have gone mainstream. Eighty percent of advertisers that spend more than $1 billion annually on media are expected to use data clean rooms this year, according to IAB, but interoperability and high costs are still proving to be a challenge, and no single developer of data clean room software […]
Connected TV Ad Measurement Tools That Link Data to Identity
Connected TV advertising has become increasingly popular in recent years, as more people cut the cord and turn to streaming services for all-things entertainment. However, measuring the effectiveness of CTV ads and attributing their impact to business outcomes has continued to challenge agencies and advertisers. Advertising with CTV and streaming increased 57% in 2021, to […]
Criteo Expands Shopify Integration, Giving Merchants Greater Access to High-Intent Buyer Audiences
The commerce media company Criteo expanded its Shopify integration this week, making it easier for merchants to access its app through new self-registration capabilities and integrate their Shopify storefronts with Criteo’s network. The expansion to Criteo’s Shopify integration is the latest in a string of recent updates designed to make it easier for merchants on […]
Report: Cookie Depreciation Concern Remains High Among Advertisers
Sixty-percent of publishers say they are concerned about cookie depreciation, but just 24% currently have a solution in place for their cookieless future. Those are just a few of the worrying findings from a new DoubleVerify survey of more than 800 industry professionals from a wide variety of backgrounds, including media buyers and senior decision-makers. […]
Stirista Acquires Customer Portfolios, a Strategic Lifecycle Marketing Provider
While many martech firms are retracting in 2023, Stirista is looking at expansion. The data-driven marketing company is acquiring Customer Portfolios, a Boston-based strategic lifecycle marketing provider, in a bid to bolster its customer acquisition marketing solutions with an integrated first-party data platform. “We are thrilled to welcome the talented team at Customer Portfolios to […]
Which Pandemic-Driven Retail Trends Are Here to Stay?
Many of the changes to retail shopping that took place during the pandemic-era were transient. Demand for curbside pickup and contactless delivery, for example, peaked in 2020 and 2021. Other changes in retail trends have been more permanent. Across the country, retailers are continuing to see surging interest in mobile shopping and contactless payments. Fifty-percent […]
Will Measurement Currency Be the Biggest Topic at This Season’s Ad Upfronts?
With 2023’s TV upfronts just weeks away, major media companies and advertisers are gearing up for a new type of debate. While networks promote their streaming services and fan-favorite shows in live stage presentations and one-on-one meetings, brands are asking more questions about measurement currency and the complexities that come with having multiple networks using their […]
Vivvix Chief: Predictable Linear Ad Mechanisms in Decline
In the crowded advertising intelligence space, there’s a few ways for a startup to gain attention. One way is by introducing new technology, or utilizing AI in a way that impresses jaded brand marketers and agency leads. Other popular approaches are to build relationships with key decision-makers or bring on experienced leadership who can lend […]
Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies
Live sports programming accounts for more than one-third of all television viewing by U.S. adults, but without access to detailed audience demographics, agencies and multi-location brands tasked with developing targeted ad creatives are largely flying blind. A new capability from the audience-first TV advertising sales company Ampersand has the potential to change that. Just […]
Deterministic Identity Solutions Power Next-Gen Customer Experiences
As brand marketers shift away from third-party cookies, one solution is emerging as the clear successor: deterministic identity solutions. Deterministic identity solutions are a type of identity resolution that relies on user-provided, first-party data to match customer identities across different devices and channels. This can be done by using unique identifiers, like email addresses, phone […]
Flip Launches MagicOS, a Self-Serve E-Commerce Operating System for Brands
Transparency among social media influencers can be hard to come by. While 80% of consumers say they have purchased products in direct response to social media content, #sponcon scandals are taking their toll and leading to a decline in trust of digital influencers. Could a new e-commerce operating system for brands put the influencer industry […]