e-commerce websites

These Retailers Are Turning E-Commerce Websites into Media Networks

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As retailers look for new sources of revenue, many are ramping up the ad selling sides of their businesses and expanding their partner programs to include more self-serve functions.

Report: Consumers Seek New Channels to Access Online Reviews

Report: Consumers Seek New Channels to Access Online Reviews

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According to a new consumer survey conducted by the reputation management company Chatmeter, 39% of people say they like the idea of using technology like ChatGPT for review information, and more than 30% like the idea of reading customer reviews in the metaverse. 

5 Visual Chatbot Builders for Brands

5 Visual Chatbot Builders for Brands

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Beyond the implications for content generation and SEO, ChatGPT has the potential to revolutionize customer service. When it’s used to power conversational interfaces, generative AI can make chabots come to life. 

Regulators and Enterprises Get Serious About Digital Privacy Rights

Regulators and Enterprises Get Serious About Digital Privacy Rights

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The wild west days of digital privacy are coming to a close. As European Union authorities step up enforcement of the General Data Protection Regulation (GDPR) and U.S. lawmakers continue their debate around regulating big tech, C-suite executives are being forced to step up their privacy initiatives. 

Social Media May Be Winning the Search Engine Wars

Social Media May Be Winning the Search Engine Wars

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As the search engine wars heat up and Microsoft prepares to unveil a new Bing powered by ChatGPT technology, a substantive competitor has entered the arena — social media. According to a new report, 82% of consumers prefer to search on social media over traditional search engines, and two in five would rather use TikTok than Google or Bing.

Regulators Crack Down on Cookie Consent Designs That Manipulate Consumers

Brands Learn to Scale Campaign Execution with Ad Automation

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Jay Kulkarni, CEO and founder of Theorem, is one of a growing number of thought leaders encouraging the use of advertising optimization and automation as a way to modernize the traditional ad revenue model. Rather than relying on highly-manual processes and workflows, he believes brands should look at automation as a way to speed up order cycles and decrease errors.

Why These 6 Retailers Are Expanding Into Service Businesses

Why These 6 Retailers Are Expanding Into Service Businesses

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If you’re a retailer with a successful omnichannel strategy and a robust e-commerce business, how do you continue to grow in 2023? The latest marketing play has retailers thinking beyond the store shelf and expanding into service-based businesses.

Was Super Bowl LVII Advertising Worth it to Brands?

Was Super Bowl LVII Advertising Worth It to Brands?

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While people across the country debate their favorite ads from Super Bowl LVII and re-watch the biggest commercials on YouTube, brands are questioning whether the Super Bowl has reached a tipping point and asking how much higher the price for a 30-second spot can rise.

Regulators Crack Down on Cookie Consent Designs That Manipulate Consumers

Regulators Crack Down on Cookie Consent Designs That Manipulate Consumers

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After winning their battle against Meta for forcing users to accept personalized ads, E.U. regulators are taking on a new challenge — cookie consent banners. Specifically, lawmakers are beginning to look at how cookie consent banners are designed and whether deliberate design tricks are being used to manipulate web users. 

BrightLocal Survey Finds Businesses Still Offering Incentives for Reviews

BrightLocal Survey Finds Businesses Still Offering Incentives for Reviews

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Nearly half of consumers have been offered incentives in exchange for leaving a business review, despite widespread efforts throughout the online review industry to cut down on the practice. According to BrightLocal’s Local Consumer Review Survey, the practice of offering discounts or cash in exchange for reviews is on the rise.

What the Rise of Generative AI Means for Marketers

What the Rise of Generative AI Means for Marketers

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While these are still early days for OpenAI’s ChatGPT and Google’s Bard, marketers have begun to pounce. From creative production and versioning to content generation and customer service, marketers are finding innovative ways to use AI chatbots to generate more reliable results for their clients.

6 AI-Based Voice Ordering Systems for Restaurants

6 AI-Based Voice Ordering Systems for Restaurants

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A growing number of restaurant chains are deploying AI ordering systems to streamline phone orders and digitize their off-premise business. 

As GoodRx Stumbles on Privacy, Competitors Pounce

As GoodRx Stumbles on Privacy, Competitors Pounce

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Seven years after the European Union got the ball rolling on consumer privacy by adopting the General Data Protection Regulation (GDPR), the U.S. Federal Trade Commission announced its first-ever financial penalty for inappropriate data sharing practices by GoodRx.

4 Ways to Use ChatGPT for Local Marketing

4 Ways to Use ChatGPT for Local Marketing

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Digital agencies are embracing OpenAI’s ChatGPT, and so are local marketers. With its automation capabilities and natural language processing skills, ChatGPT has the potential to level the playing field for small and mid-size businesses as well as regional chains without agency support. 

Study: Consumers Skittish on Spending in 2023

Study: Consumers Skittish on Spending in 2023

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Strong labor markets and a growth in wages have helped consumers maintain spending on discretionary items until now, but a new study released by the National Retail Federation and Affinity Solutions paints a less optimistic picture of the year ahead.

Catalina Collaborates on In-Store Promotions with Kroger’s 84.51° Labs

Catalina Collaborates on In-Store Promotions with Kroger’s 84.51° Labs

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The shopper intelligence firm Catalina and Kroger’s retail data and analytics unit, 84.51°, are collaborating on a solution that will deliver Kroger’s digital promotional offers to customers who shop exclusively in-store.

Agencies Are Embracing ChatGPT. Is That a Mistake?

Agencies Are Embracing ChatGPT. Is That a Mistake?

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In SEO expert Andrew Shotland’s view, most agencies aren’t saving as much time using AI to develop creative content as they might think. Tools like ChatGPT are fast, but they aren’t particularly accurate. That’s a major problem, especially for agencies trying to create hundreds or thousands of local pages for national brand clients.

Super Bowl LVII Ad Landscape Shaped By Economic Uncertainty

Super Bowl LVII Ad Landscape Shaped By Economic Uncertainty

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With so much economic uncertainty in 2023 — including mounting layoffs at tech giants like Microsoft and Google — Sol Marketing CEO Deb Gabor believes advertisers may choose to focus on promoting small-ticket items during this year’s game, like snack foods and beverages, while brands selling big-ticket items are largely out. 

Is Sustainability the Latest Retail Marketing Fad?

Is Sustainability the Latest Retail Marketing Fad?

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While countries like France are laying down the law regarding sustainability in fashion, retailers across the U.S. are preparing to capitalize on consumer interest in eco-friendliness as a marketing tactic.

With AI for Shelf Checking, Google Gives Retailers What They Want

With AI for Shelf Checking, Google Gives Retailers What They Want

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Google’s announcement that it would be enhancing Google Cloud for Retailers with shelf checking got people talking at the National Retail Federation’s conference in New York earlier this month, but the push to turn physical stores into digital assets has been underway for years.