7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent
Providers are introducing adaptive learning technology to categorize data and generate insights from inbound phone calls, giving merchants the ability to better understand what types of telephone calls are being driven. Here are seven examples of call analytics and attribution providers using advanced technology to identify caller intent.
5 Self-Serve Platforms for Location-Based Mobile Campaigns
Although there’s still debate within the ad tech community over whether SMBs are best served by self-serve platforms, the demand is certainly there. With limited budgets and a strong desire to get the most bang for their buck, local business owners are searching for self-managed advertising and marketing solutions.
6 Ways That Local Merchants Are Using Pokémon Go to Drive Business
With interest in the augmented reality game reaching a fever pitch this week, savvy local merchants and national retailers are using social media and targeted rewards to lure in Pokémon Go players and turn them into paying customers. Here are six examples of ways that merchants are doing that right now.
7 Platforms National Brands Can Use to Run Local Campaigns
The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier for major brands to reach hundreds, or even thousands, of markets with individualized campaigns that can be generated with the click of a button.
10 Reasons That On-Demand Services Fail
Hundreds of startups have flooded the market with “Uber for X” models in the past few years, but the landscape in 2016 is filled with just as many failures as successes. We asked some of those that have found success to map out the potential pitfalls that they and other have encountered along the way.
5 Locally-Focused Meal-Kit Delivery Vendors
Meal-kit delivery services are a segment of the food market that’s expected to grow to between $3 and $5 billion over the next decade. Companies deliver individually wrapped ingredients, along with plain-simple recipes, to their customers’ doors for a premium price. Here are five examples of meal-kit vendors taking a localized approach.
