Case Study: Using Foursquare to Increase Foot Traffic

How does the owner of a business with minimal signage and a hidden fourth-floor location encourage walk-in business? For Tom Elliot of Idea Greenhouse, a co-working office space for entrepreneurs and startups in Durham, New Hampshire (pop. 14,638), location-based services have been key. Elliot uses platforms like Foursquare, SCVNGR and Yelp to let people working in coffee shops know that a more attractive group workspace is available nearby.

Case Study: Connecticut Pub Casts a Wide Net With Patch Ads

Like many entrepreneurs, Daneen Grabe, owner of Little Pub restaurant, has little time to research all the advertising platforms that are available in her town of Ridgefield, Conn. She now spends most of her marketing budget on ads in six local Patch sites, in the hopes of attracting some of the hyperlocal news network’s most plugged-in readers. Here’s why.

Case Study: A Deal Company’s Power Is in the Size of Its Mailing List

Savvy Cellar Wines owner Brent Harrison has an email subscriber list with more than 3,500 addresses, a Facebook page with more than 2,200 fans, and a Twitter feed with more than 500 followers. Still, the Mountain View, California, entrepreneur says getting the word out about his small business is the No. 1 reason he runs daily deals on a regular basis…

Case Study: Creativity Counts When Putting Together Foursquare Specials

Tracy McMahon, the proprietor of  CoCo’s Sunset Grille on Tybee Island, Ga., has come up with some interesting Foursquare deals to attract new customers and engage existing fans…

Case Study: Daily Deal Pitches Overwhelm SF Restaurateur

If daily deals haven’t already reached a tipping point, then San Francisco restaurateur Joe Hargrave believes that day is coming soon. The Tacolicious owner gets between four and nine pitches from daily deal salespeople each month. He struggles to understand why businesses would want to target potential customers who are only after a good deal…

Case Study: Ads on Hyperlocal Blogs Reach Local Customers

As the owner of Urban Ashes, a home furnishings company in Michigan that uses salvaged wood from local yards, parks and urban areas, Paul Hickman believes strongly in supporting local businesses and causes. This carries over to the way he markets his business: Hickman regularly advertises on hyperlocal news sites like The Ann Arbor Chronicle to connect with residents who are well-educated and want to support local enterprises like his.

Case Study: Dentist Finds the Key to Daily Deal Success

Houston dentist Dr. Heather Wilmore has plenty of experience with daily deal companies, having run offers with a handful in just the past year. She’s learned to structure her deals in a way that increases the chances that new patients will continue returning for follow up appointments long after their coupons have been redeemed…

Case Study: Sandwich Shop Uses Location-Based Tools to Advertise Lunch Specials

Lad Dilgard is always looking for new ways to promote his company, The Columbus Sandwich Company in Pickerington, Ohio. One of his favorite new tools for building brand awareness, increasing name recognition and bringing in new customers is SevenLunches, a location-based application that shows users lunch specials that are available nearby. Location-based advertising is still […]

Case Study: Running Deals With a Local Publisher

When Renae Click decided to run a daily deal campaign earlier this year, she knew the publisher she chose would be important. That’s why Click, who owns Tomlinson’s Feed & Pets with her husband Scott, opted to work with a local hyperlocal publisher in Austin rather than a national company.

Case Study: Philadelphia Museum Uses Foursquare to Increase Awareness

Spreading the word about summertime events can be difficult for a museum located in the middle of a university district. That’s one reason Philadelphia’s Penn Museum got creative when it came to advertising its music series this year. The museum’s community manager, Josh Lawrence, has started using tools like Foursquare and LivingSocial to promote events that […]

Case Study: Using Instant Deals For Scalability and Control

Using LivingSocial’s Instant Deals, the owners of Washington DC’s Fleurir Chocolates have been able to limit the hours when group coupons can be redeemed and maintain more control over the deals the store offers.

Case Study: Online Marketing In a Small Town

When Todd Kuhns opened Pickler’s Famous earlier this year, he hoped to save money on advertising by creating buzz online. Unfortunately, the Kirksville, Mo., ice cream parlor owner has found that many residents of his small town are reluctant to use tools like Foursquare and Twitter. So, he’s developed a blended approach to advertising that […]

Case Study: Using Mobile Tools to Track Coupon Redemptions

Oklahoma Premier Carriage Company owner Clint Parker has run daily deal offers with all the major players – from Groupon and LivingSocial, to smaller companies like Wimgo Deals. He says that new mobile scanning apps are making it possible for his employees to track voucher redemptions while working in the field, which has led to fewer instances of fraud and bigger tips from satisfied customers…

Case Study: Struggling to Turn Deal Chasers Into Repeat Clients

When it comes to running daily deal promotions, Maria Camacho is far from a newbie. In the past few years, the owner of The Little Yoga Studio in San Diego, California, has run deals with a handful of different group coupon companies. She says the low-paying group coupons are worth it to her as long as two or three of every 100 daily deal customers become repeat clients.

Case Study: Realtor Finds Value in Patch Ads

David Nelson is a real estate agent who knows value when he sees it. Since Nelson started placing ads and blogging on the Lakeville Patch, he’s seen an uptick in interest from people looking to buy and sell their homes in his area. Given the targeted audience that reads Patch — and the exposure that the neighborhood site provides — he views the associated marketing costs as a wise investment…

Case Study: Santa Fe Sports Shop Scores Big With Groupon

When Santa Fe Mountain Sports owner Dan McCarthy first got a call from Groupon, he wasn’t sure what to expect. Despite some initial trepidation, McCarthy was able to craft a deal that cost him very little and was purchased almost exclusively by new customers. All things considered, he says Groupon deals are the cheapest way he’s found to get new people through the front door at his shop.

Case Study: Optometrist Uses Foursquare to Court Tech-Savvy Patients

For self-avowed tech junkie Nathan Bonilla-Warford, Foursquare is more than just a tool for discovering new restaurants and keeping up with friends. It’s also one of the primary ways he markets his business as an optometrist and the owner of Bright Eyes Family Vision Care in Tampa, Florida…

Case Study: Why Static Ads Don’t Work For a Seasonal Business

Neal Schwartz is the director of Tutoring Club, a learning center for students in Armonk, New York. Although he advertises regularly on a number of hyperlocal news sites, he finds it’s difficult to assess the value in online advertising and gets frustrated with local publishers who aren’t responsive to his needs as the owner of a seasonal business…

Case Study: How a Nashville Salon Retains Daily Deal Customers

Julie Marler is the owner of J. Bangs Salon, a hairstyling studio in Nashville that has had great success running deals with Groupon and LivingSocial. Marler estimates that she’s retained 50% of her daily deal customers by preparing her staff ahead of time and increasing stylists in the weeks following each deal…

Case Study: Restaurant’s Major Discounts for Foursquare ‘Mayor’

When Amelia Sawyer and her husband Jonathon jumped on the Foursquare bandwagon, they had no idea what an impact location-based services would have on their bottom line. Years later, customers are “fighting to the death” to become mayor of the Greenhouse Tavern – both for the bragging rights and to take advantage of the 40% discount – making it one of the most sought-after mayorships in Cleveland…