Stephanie Miles | Street Fight - Part 41

Case Study: The Benefit of Being First

Stephanie Miles

Case Study: The Benefit of Being First

Amsterdam Falafelshop in the Adams Morgan neighborhood of Washington, D.C., has been first with a handful of deals companies, including Scoutmob and LivingSocial Instant Deals when each rolled out. Now, it’s first with Google Offers. A seasoned deals customer, Amsterdam has not seen much differentiation among the companies. Their pitches are similar and their results are similar. Only their payments differ, slightly. “But we like to partner with people who are starting out. … Once you’ve been around for awhile, we don’t really need to help you. You’ve got your shit together.”

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

Stephanie Miles

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

The game dynamics of location-based services like SCVNGR aren’t just for consumers’ kicks. Fajitas & ‘Ritas proprietor Brad Fredericks in Boston, for one, has paired SCVNGR, as well as its spinoff service, LevelUp, with social advertising company LocalResponse to create a loyalty program that rewards customers for repeat visits. And if anyone’s counting, LevelUp is winning by at least a mile…

Case Study: Sports Authority Engages Customers With Location-Based Rewards

Stephanie Miles

Case Study: Sports Authority Engages Customers With Location-Based Rewards

Sports Authority wants customers to do more than just check-in on location-based apps. Vice President of E-commerce Clay Cowan says the national retailer’s goal is for customers to be actively engaged in the stores they’re visiting. Sports Authority has partnered with Shopkick and Foursquare to reward customers with gift cards and discounts for checking out specific products and using preferred credit cards, like American Express, to pay for purchases…

Case Study: Using Daily Deals to Target College Students

Stephanie Miles

Case Study: Using Daily Deals to Target College Students

What’s the best way to draw college students off campus and into nearby coffee shops and stores? Andrew Eigel, owner of gaming cafe Roxx Electrocafe, believes the answer is a combination of daily deal coupons, humorous sandwich boards, and well-placed QR codes that customers can use to redeem free drinks and other specials. The Cincinnati entrepreneur pitted Groupon against LivingSocial to see which one worked better. As it turned out, he needed them both.

Case Study: Attracting Tourists With LivingSocial ‘Adventures’

Stephanie Miles

Case Study: Attracting Tourists With LivingSocial ‘Adventures’

Tahoe Paddle & Oar owner Phil Segal could not be happier with his experiences offering group coupons. He credits Groupon and LivingSocial Adventures, the daily deal company’s outdoor activities vertical, with helping him attract international tourists who may not otherwise know about his operation in Kings Beach, California (pop. 3,796). Segal says his company can afford to offer discounted rates because of the volume of new business daily deal companies bring in…

Case Study: Using Foursquare to Increase Foot Traffic

Stephanie Miles

Case Study: Using Foursquare to Increase Foot Traffic

How does the owner of a business with minimal signage and a hidden fourth-floor location encourage walk-in business? For Tom Elliot of Idea Greenhouse, a co-working office space for entrepreneurs and startups in Durham, New Hampshire (pop. 14,638), location-based services have been key. Elliot uses platforms like Foursquare, SCVNGR and Yelp to let people working in coffee shops know that a more attractive group workspace is available nearby.

Case Study: Connecticut Pub Casts a Wide Net With Patch Ads

Stephanie Miles

Case Study: Connecticut Pub Casts a Wide Net With Patch Ads

Like many entrepreneurs, Daneen Grabe, owner of Little Pub restaurant, has little time to research all the advertising platforms that are available in her town of Ridgefield, Conn. She now spends most of her marketing budget on ads in six local Patch sites, in the hopes of attracting some of the hyperlocal news network’s most plugged-in readers. Here’s why.

Case Study: A Deal Company’s Power Is in the Size of Its Mailing List

Stephanie Miles

Case Study: A Deal Company’s Power Is in the Size of Its Mailing List

Savvy Cellar Wines owner Brent Harrison has an email subscriber list with more than 3,500 addresses, a Facebook page with more than 2,200 fans, and a Twitter feed with more than 500 followers. Still, the Mountain View, California, entrepreneur says getting the word out about his small business is the No. 1 reason he runs daily deals on a regular basis…

Case Study: Daily Deal Pitches Overwhelm SF Restaurateur

Stephanie Miles

Case Study: Daily Deal Pitches Overwhelm SF Restaurateur

If daily deals haven’t already reached a tipping point, then San Francisco restaurateur Joe Hargrave believes that day is coming soon. The Tacolicious owner gets between four and nine pitches from daily deal salespeople each month. He struggles to understand why businesses would want to target potential customers who are only after a good deal…

Case Study: Ads on Hyperlocal Blogs Reach Local Customers

Stephanie Miles

Case Study: Ads on Hyperlocal Blogs Reach Local Customers

As the owner of Urban Ashes, a home furnishings company in Michigan that uses salvaged wood from local yards, parks and urban areas, Paul Hickman believes strongly in supporting local businesses and causes. This carries over to the way he markets his business: Hickman regularly advertises on hyperlocal news sites like The Ann Arbor Chronicle to connect with residents who are well-educated and want to support local enterprises like his.

Case Study: Using Mobile Tools to Track Coupon Redemptions

Stephanie Miles

Case Study: Using Mobile Tools to Track Coupon Redemptions

Oklahoma Premier Carriage Company owner Clint Parker has run daily deal offers with all the major players – from Groupon and LivingSocial, to smaller companies like Wimgo Deals. He says that new mobile scanning apps are making it possible for his employees to track voucher redemptions while working in the field, which has led to fewer instances of fraud and bigger tips from satisfied customers…