With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

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Until now, Tapad’s Device Graph has primarily been used by media companies looking to understand and measure their audiences. With this new partnership in place, however, Freckle’s large retail clients will have the ability to monitor consumer behaviors and determine which channels are most successful in driving sales.

How Closetbox Is Using Location Tech to Disrupt the Self-Storage Industry

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The company uses excess capacity in the existing logistics network to pick up and deliver storage in real-time. When consumers order movers via Closetbox’s mobile app, the company finds the nearest moving trucks with available space, and customers’ items get picked up and stored at private storage warehouses right away.

Foot Traffic Analysis Shows Height of Black Friday Retail Bump

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The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion. Data from ShopperTrak shows that traffic at brick-and-mortar stores decreased less than 1% from Black Friday last year, which is actually good news compared to what some analysts had been fearing.

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

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This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.

Why Commercial Banks Are Turning to Proximity Technology

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That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. But a new report released shines a light on the ways commercial banks and investment companies are upping the ante by using location data to get the most out of the market.

How Thanksgiving Day Store Closures Impact Black Friday Sales

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Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.

NinthDecimal Launches Website-to-Store Attribution Solution

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Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.

With Yext Integration, ShopKeep Looks Beyond Payment Processing

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More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms. The partnership raises the stakes in ShopKeep’s push to control a greater share of the SMB market.

Survey: Retail Associates Seek Mobile Tech to Defend Against E-Commerce

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According to the results of a new survey out this morning, nearly half of store associates say consumers are sometimes more knowledgeable about products than they are, but assistive mobile devices are helping these associates prevent customers from leaving their stores empty-handed and making their purchases online.

Using Mobile Location Data to Target World Series Fans

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Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less.

Location Analytics Tracks Human Movement Before Hurricane Irma

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In the wake of an unusually active Atlantic hurricane season, Placed looked at offline consumer behaviors in the days leading up to Hurricane Irma, which slammed into Florida in September. The results paint a picture of predictability around unpredictable situations.

Brands Struggle to Keep Up with Demand for Cross-Channel Personalization

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Consumers want offline shopping experiences to be just as personalized as online, but new research from the customer data firm Segment shows that most major brands are failing to meet those expectations.

TripAdvisor Pushes Further Into Restaurant Space with Local Ad Product

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Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements.

Yelp Analysis Finds Bright Spots for Business Growth

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A new economic outlook report released by Yelp this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. “The markets we often think of as being on the forefront of trends in food, retail and other sectors can also be the toughest for small-business success,” explains data editor Carl Bialik.

How Brands Are Using Hyperlocal Marketing to Reach Millennial Shoppers

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Members of the millennial generation—generally defined as those born between 1982 and 2004—are more comfortable receiving targeted digital ads than consumers in other generations, and they’re warming to technologies like NFC and mobile payments. Here’s how five brands have targeted millennials with location-based strategies, along with insights into what made their tactics so successful.

5 Ways to Target Moviegoers with Location-Based Marketing

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Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the slump. Here are five examples of some of the most innovative strategies that firms are using to promote films and encourage ticket sales.

Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

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At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns.

PlaceIQ Unveils Tool to Measure Holistic Impact of Ads on In-Store Visits

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Quick-service restaurants that rely primarily on cash transactions have traditionally had a tough time understanding the real world impact of advertising on channels like television and desktop. A new product from PlaceIQ and comScore promises to change that.

MomentFeed Leverages Data with New Partner Integration Program

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The new MomentFeed Connect product will enable multi-location brands to integrate the MomentFeed platform with hundreds of CRM, help desk, marketing dashboards, and vertical-specific systems through a set of two-way API connectors.

5 Ways Brands Can Use POS Data for Targeted Customer Marketing

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Connected point-of-sale systems are playing a central role for brands looking to develop more targeted marketing strategies. Here are five examples of ways that brands are strategically using their POS systems for targeted customer marketing right now.