6 Platforms For Booking Local Services

Platforms that allow consumers to book appointments with service-based professionals (like plumbers, electricians, and mechanics) are disrupting the way local services have traditionally been scheduled. Here are six platforms working to change the way local, service-based businesses schedule appointments with consumers…

Case Study: Nationwide Property Manager Uses PPC, SEO to Boost ROI

At Lincoln Property Company, vice president Jennifer Staciokas takes a holistic approach to marketing the 140,000+ apartment units her company currently manages. By creating independent community websites focused on the local areas that Lincoln Property serves, along with aggressive PPC, retargeting and SEO campaigns managed by ReachLocal, the management firm has been able to increase conversion rates and boost the number of signed leases…

6 Post-Couponing Tools for Merchants

Customer return rates on traditional coupons are notoriously low. So rather than saying goodbye to the customers they fought hard to acquire, SMBs are increasingly offering follow-up deals, known as “post-couponing.” Post-couponing platforms give businesses a way to drive incremental revenue by providing additional value to customers who have redeemed mobile coupons. Here are six platforms that provide post-couponing tools for businesses of all sizes…

Case Study: Duane Reade Uses Brand Advocates for Local Campaigns

Rather than relying solely on traditional advertising to promote the company’s recent rebranding efforts, the drugstore chain’s online/public relations manager Calvin Peters has expanded the company’s social media efforts and created what he calls a “VIP blogger team.” Peters has partnered with bloggers with online communities centered around the New York metro area to generate buzz and organic media in the form of user-generated content…

5 Strategies for SMBs Using Social Gifting Apps

Translating Facebook fans and Twitter followers into actual sales is a challenge that even the largest brands are still working to overcome. To break through the clutter and get noticed, small businesses are increasingly using social gifting platforms to send gift cards and physical items to online fans. Here are five tips from the experts on what small businesses can do to ensure a high ROI on any social gifting promotions…

Case Study: Restaurant Chain Uses Mobile Program to Target Nearby Customers

At 54th Street Grill & Bar, a regional chain with 19 locations in Missouri, Kansas, Illinois, and Texas, marketing director Kelly Reid used a mobile loyalty platform called Front Flip to send discounted offers to consumers who’d visited businesses within a five-mile-radius of any 54th Street locations without checking-in at one of her restaurants, and had managers ask those customers why they hadn’t come in before. Here’s more about what she learned….

Case Study: Cumberland Farms Partners With PayPal on Mobile App

In April 2012, Cumberland Farms teamed up with PayPal to launch a mobile payment application, which allows customers to pay for gas through their smartphones. In the 11 months since the app debuted, repeat usage statistics have been in the 88th percentile, a metric senior brand strategy manager Kate Ngo says shows how convenient a mobile payment platform can be…

8 Strategies for Generating Buzz Around a New Hyperlocal Platform

Entrepreneurs need more than just a great idea to launch a successful hyperlocal business — they need a way to promote it. Here are eight strategies for generating PR and promoting a new hyperlocal platform, delivered by executives who’ve been in that very same position…

5 Business Intelligence Platforms for Hyperlocals

One of the fastest ways for hyperlocal marketers and sales teams to improve their success rates when pitching to SMBs is by identifying businesses most likely to be receptive to their offerings. A number of recently introduced business intelligence platforms can make that process a little bit easier and help marketers leverage online data to pinpoint businesses that are new and thriving…

Case Study: Bakery Relies on Hyperlocal Press, Yelp for New Customers

When Donna Lawson first opened the doors at Stuffed Cakes, she ran a series of daily deal promotions through CBS Local and Urban Dealight to spread the word about her Seattle-based bakery. Now two years later, Lawson relies primarily on press mentions on hyperlocal sites like the West Seattle Blog, as well as positive reviews on Yelp, to get new customers coming through the door…

7 Cloud-Based POS Systems for SMBs

Cloud-based POS platforms differentiate themselves from one another with advanced integrations with digital loyalty programs, accounting tools, and mechanisms for creating gift cards and coupons, in addition to varying price structures. Here are seven POS systems, each with its own features for merchants…

Case Study: Jelmar Reaches Younger Demo With Location-Based Promotion

The cleaning products manufacturer ran a promotion last year with inMarket’s CheckPoints mobile app, which rewarded customers for scanning CLR and CLR Bath & Kitchen products with their smartphones. As a result, Jelmar saw an immediate uptick in sales at stores where the mobile promotion ran…

6 Indoor Navigation Platforms for Retailers

Nearly three-quarters of consumers with smartphones say they would rather use their mobile devices inside a store than ask an associate for help. Here are six platforms that merchants of all sizes can use to help customers find products on store shelves and perhaps complete more transactions…

Case Study: Texas Roadhouse Goes Local on Facebook

Rather than creating a single Facebook page to serve as a hub for all 300 plus Texas Roadhouse locations, Dave Dodson and his team have created local Facebook pages for each restaurant in the national chain. Dodson says people are more likely to be engaged with local pages, leading to an increase in comments, likes, and photo submissions on social networks like Facebook, Twitter, Instagram, and Foursquare…

5 Ad Exchanges for Local Publishers

In an effort to gain control of their ads and ensure that their inventory is being sold at the highest possible rates, more hyperlocal publishers are banding together and joining private ad exchanges. Here are five private exchanges that local publishers can use to gain control of their inventories…

Case Study: New Loyalty Program Connects ’Wichcraft With Customers

After years of using paper punch cards to promote loyalty at its 16 locations, ’Wichcraft is going digital with a mobile loyalty program. By tying customer phone numbers to ‘Wichcraft’s POS system, director of marketing Ellen Kim hopes to send targeted promotions based on individual purchase histories and build more intimate relationships with the most frequent customers…

5 Platforms Retailers Can Use for Same-Day Delivery

Brick-and-mortar retailers that offer same-day delivery options give customers the best of both worlds — letting them support local businesses, without having to get off the couch to do so. Here are five start-ups that local businesses can use for expedited delivery…

Case Study: San Diego Smoothie Chain Favors Loyalty Over Acquisition

Frustrated by people trying to defraud his paper punch-card program, Shake Smart’s president, Kevin Gelfand, began looking for other ways to promote customer loyalty at his two San Diego locations. Gelfand ultimately chose to work with Perka, a phone app, and now awards his customers points based on the amount they spend during each transaction…

6 Tools Local Publishers Can Use to Build Business Directories

Directories give publishers a way to target local advertisers with a low-cost, self-serve alternative to traditional banners and display ads. Just as important, they provide instant value to readers interested in learning more about the merchants in their hometowns…

6 Mobile Tools for Managing Customer Complaints

Rather than hiring additional employees to answer customer queries, manage complaints, check inventory, and process returns, local retailers are increasingly looking for mobile solutions. Here are six platforms that merchants can use to interact with customers and resolve issues without taking their focus off the people currently inside their stores…