Case Study: Crayola Overcomes Facebook Algorithm with Co-Created Content

Share this:

Partnering with the in-product consumer sharing platform Vivoom, Crayola launched a holiday-focused campaign in the fourth-quarter of 2017. Consumers were encouraged to record videos of themselves, using a Crayola-branded filter, and then share those videos across social media as personalized holiday cards.

Ashley Furniture Uses Assistive Web Tech to Reach New Demographics

Share this:

Selling furniture on the Internet has never been an easy proposition. People want to feel the fabrics on sofas and test the sturdiness tables before spending thousands on furniture purchases, but that hasn’t stopped Ashley Furniture from expanding its digital footprint in recent years.

Whole Foods Comes Out a Brand Winner on Super Bowl Sunday

Share this:

Eagles fans weren’t the only ones cheering about Super Bowl LII on Sunday. Upscale grocery chains like Whole Foods saw increases in foot traffic in the hours before kickoff, even while multi-purpose stores like Walmart saw fewer shoppers than normal, according to newly released data from Simpli.fi.

Case Study: Using Business Texting to Reach Millennial Homebuyers

Share this:

The value in business text messaging is for brands to be able to communicate with customers how they want to be communicated with. At Environmental Pest Service, director of marketing Mandi Harris has started using business text messaging as a way to increase customer engagement and improve the effectiveness of Google AdWords.

Upserve Uses Restaurant Transaction Data to Track Industry Trends

Share this:

Upserve recently released its State of the Restaurant Industry Report, using data pulled from thousands of restaurants and millions of transactions through the United States. Performing a retroactive analysis, Upserve’s data science team looked at 2017 trends to see which predicted trends lived up to the hype, and which fell flat.

What Alignable’s New Trust Ratings Mean for Loyalty Vendors

Share this:

Based on the results in Alignable’s 2018 Q1 Small Business Trust Index, the three least trusted categories of vendors include legal, hiring and people management, and loyalty and rewards. Alignable’s findings were based on Net Promoter Score ranges and averages for each products and services category.

With Visibility Manager, MomentFeed Optimizes the Local Data Foundation

Share this:

In a bid to provide multi-location brands with better insights into the health of their digital storefronts, the marketing and customer experience management platform MomentFeed is launching a new product dubbed Visibility Manager, the company announced this morning.

Choice Hotels Reimagines Room Service with Delivery.com Partnership

Share this:

A new partnership between Choice Hotels and delivery.com is being seen as a sign of changing times within the hospitality industry. Delivery.com is now providing a “room service-like experience” for hotel guests at Choice Hotels, allowing guests to have orders from local restaurants delivered directly to their hotel locations.

How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

Share this:

Although gamification itself is not a new marketing strategy, advancements in mobile apps and location technologies are providing brands with new opportunities to engage customers using these time-tested techniques. Here’s how six major brands are using gamification to change the consumer experience and promote loyalty.

5 Text Messaging Platforms for Businesses

Share this:

Millennials don’t want to call businesses for answers to basic questions like store hours or product availability. That’s part of the reason why click-to-call platforms have taken off in recent years. Here are five vendors with click-to-call platforms for businesses.

5 Tech Companies Changing the Grocery Industry

Share this:

The percentage of grocery purchases influenced by digital media nearly doubled last year, and by 2025 roughly one-fifth of U.S. grocery sales are expected to happen online. Now it’s time for technology vendors to step in with new innovations, so that the industry can continue to evolve. Here are five firms working to change the way we buy groceries right now.

How MoviePass Is Using Subscriber Data for Retail Partner Integrations

Share this:

Having now reached 1.5 million paying subscribers, with 500,000 of those coming in just the last 30 days, MoviePass is keeping a sharp focus on the data it’s able to collect from moviegoers. The company expects that data to become an important asset to retail partners and the movie industry at large in the coming months and years.

5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping

Share this:

According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.

6 Self-Service Location Intelligence Solutions

Share this:

By opening their platforms up as self-service solutions, location intelligence firms are hoping to provide clients with more open access and to inspire creativity in using existing tools in new and innovative ways. Here are six examples of vendors providing location intelligence capabilities to clients through a self-service model.

Simpli.fi Leverages Unstructured Data to Target Auto Buyers on a Granular Level

Share this:

Using a local business’s inventory management software to serve dynamic ads in real-time sounds good in theory, but the process can quickly get gummed up. In an effort to streamline that process, Simpli.fi is releasing an upper funnel dynamic creative solution that leverages unstructured data to target buyers.

Case Study: How a Brooklyn Retailer Brings E-Commerce Shoppers In-Store

Share this:

As a local store selling gifts and other mid-century modern vintage items in Brooklyn, New York, Woods Grove has a hard time competing with national chains. But the local retailer has managed to piggyback on the success of e-commerce heavyweights like Everlane and Tradesy.

BUST: A Hard Landing as Soft Surroundings Files for Bankruptcy

Could Revamped Loyalty Programs Save the Retail Industry?

Share this:

As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years. Neiman Marcus, Macy’s, and Sephora are just a few of the well-known brands trying to create added value by offering services through their loyalty programs.

CraveLabs Launches Self-Service Location Intelligence Solution

Share this:

In what could be seen as a signal of things to come for the mobile-location industry, CraveLabs is opening up its platform and launching a suite of self-service tools to give media planners and location analysts more open access to the company’s suite of location intelligence solutions.

Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

Share this:

According to a new, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.

Survey: Small Retailers Struggling to Compete this Holiday Season

Share this:

The holiday season isn’t just an important time for small businesses, it’s the important time. Nearly one-third of store owners say they are completely dependent on revenue earned during this period, according to a new survey by Vistaprint.