How 5 Brands Leverage Voice Search Technology

Twenty percent of mobile searches now are voice-initiated, with voice technology users most likely to ask about business addresses, directions, and hours, followed by whether stores carry specific items. Let’s look at how five of these brands are taking advantage of voice search, and what other industry players could be learning from their approaches.

These 5 AR Providers Are Changing the Beauty Space

Augmented reality isn’t just for dog filters and Pokémon catching. A growing number of beauty brands are hopping on the AR bandwagon, hoping that virtual makeup try-ons with facial recognition will help spur e-commerce sales. Here’s a peek at how five AR technology providers are making their mark on the beauty and fashion industries.

5 Brands Innovating with Augmented Reality

While just 12% of brands say they’re interested in exploring AR in the near-term, according to a recent Street Fight survey, that figure is expected to increase exponentially in the coming years. Part of that anticipated explosion in the AR market is thanks to companies like Facebook and Snapchat, which are aggressively building out their AR offerings. It’s also thanks to innovative thinkers at major brand retailers, who are reimagining AR technology and making it all their own. Let’s take a closer look at how five brands are innovating in the AR space.

mobile data

How Predictive Analytics Reshaped Decision-Making in 2018 and Will Evolve in 2019

In this Q&A, we dig into what Sriram Parthasarathy, senior director of product architecture and predictive analytics at Logi Analytics, envisions as the future of predictive analytics and what he believes still needs to happen before AI-enabled applications move into the mainstream.

6 Cannabis Point-of-Sale Systems Blazing Trails for Nascent Retail Sector

Unlike traditional POS solutions, or even mobile systems like Square, cannabis point-of-sale systems are designed in a way that helps dispensaries operate under the appropriate guidelines, particularly when it comes to processing cash and managing inventory. Here are six cannabis point-of-sale systems that dispensaries are using right now.

Cannabis Retailer Uses Tech to Boost Employee Morale

Old-school companies hosted picnics and holiday parties to keep their employees happy, but tech-focused startups in the cannabis industry are taking a decidedly more sophisticated approach.

home services

6 Lead-Generation Platforms for Local Businesses

More than a quarter of consumers say they use the internet to find local businesses every day, and yet a whopping 29% of small businesses still don’t have websites. Here are six examples of lead-generation platforms that small businesses are using right now.

Kroger Pushes Boundaries with Mobile Holiday Strategies

Feeling the pinch from online-only grocers, many brick-and-mortar supermarkets are beginning to dip their toes into mobile marketing this holiday season. Kroger, on the other hand, is jumping all the way in.

What Can Brick-and-Mortar Grocers Learn from Online-Only Competitors?

To learn more about what supermarkets should be doing to meet rising consumer expectations, and what brick-and-mortar stores can learn from their online-only counterparts, we caught up with Pradeep Elankumaran, CEO of Farmstead, a pure-play digital grocer that brings local groceries to doorsteps.

With Help of Magisto, Small Businesses Reach Customers with Video

AI technology is finding its footing in the small business market, years after it reached critical mass among big brands. A new app from Magisto is using AI to streamline video creation and help small businesses more effectively engage audiences on social media.

5 Hot Retail Strategies in Play This Thanksgiving Weekend

Top retailers aren’t leaving anything up to chance. In one of the biggest pushes we’ve seen in years, retailers around the country are embracing interactive technology and social channels in a play to capture a greater share of consumer holiday spending. Read on to learn about five innovative strategies.

Grocers Use AI, Voice Tech to Manage ‘Black Wednesday’ Crowds

Beyond managing the Black Wednesday chaos with extra staffers and longer hours, a growing number of supermarkets are using technology to improve the shopping experience and turn rushed shoppers in loyal customers who will return again once the holidays are through.

As Boomers Warm to Mobile, Brands Look to Capitalize

Millennials have been shopping on their smartphones for years, but a shift toward mobile-direct shopping among consumers in the boomer generation is creating excitement for retailers and brand marketers this holiday season.

Black Friday Is a Boon to Local Retailers. What About ‘Small Business Saturday’?

Womply Senior Manager of Communications Dallin Hatch says he was surprised to discover just how big Black Friday and Cyber Monday have become for small retailers. He was also surprised to see what a little impact Small Business Saturday has on seasonal sales.

Targeting Procrastinators Could Lead to Holiday Retail Wins

Not all shoppers are created equal. According to Cardlytics’ data, procrastinators could be the key to retailers’ success this holiday season. Appealing to these procrastinating consumers means extending store hours as well as offering inventory assurance tools and gift guides.

Why Are Retailers Hesitant to Explore Omnichannel Opportunities?

More than 90% of shoppers combine digital and physical channels on the path to purchase, and four in 10 online shoppers are using buy-online, pick-up-in-store (BOPIS) checkout options. But the big news coming out of the 2018 holiday season isn’t how many shoppers are taking advantage of online-to-offline fulfillment. It’s how few retailers are offering it.

Study: SEO Suffers From Lack of Context

Consumers frequently use the same terms in different ways, making it a challenge for marketers to accurately understand their online queries. Professors Jia Liu and Olivier Toubia found that digital marketers are at a distinct disadvantage as they attempt to infer content in quantifiable ways.

5 Mobile Video Vendors for Brand Advertisers

Mobile video is one of the hottest ad channels on the market. Understanding the importance of a strong CTA in video ad campaigns, we’ve put together this list of five mobile video vendors, each with its own interactive capabilities designed to elicit high engagement and response rates.

Highest Click-Through Rates of the Year? Early November, ZypMedia Says

ZypMedia found that November is the most effective month for consumers to engage with brands and their holiday campaigns, with a click-through-rate that’s 125% higher than the average over the past year.

Survey: Marketers Toss Out Valuable Location Data

What if seemingly inconsequential data—and location data, in particular—could actually be re-harnessed and used to provide additional revenue-generating opportunities for brands? That’s the concept behind a new report out from the global geolocation data and services provider Digital Element.