As Boomers Warm to Mobile, Brands Look to Capitalize

Millennials have been shopping on their smartphones for years, but a shift toward mobile-direct shopping among consumers in the boomer generation is creating excitement for retailers and brand marketers this holiday season.

Black Friday Is a Boon to Local Retailers. What About ‘Small Business Saturday’?

Womply Senior Manager of Communications Dallin Hatch says he was surprised to discover just how big Black Friday and Cyber Monday have become for small retailers. He was also surprised to see what a little impact Small Business Saturday has on seasonal sales.

Targeting Procrastinators Could Lead to Holiday Retail Wins

Not all shoppers are created equal. According to Cardlytics’ data, procrastinators could be the key to retailers’ success this holiday season. Appealing to these procrastinating consumers means extending store hours as well as offering inventory assurance tools and gift guides.

Why Are Retailers Hesitant to Explore Omnichannel Opportunities?

More than 90% of shoppers combine digital and physical channels on the path to purchase, and four in 10 online shoppers are using buy-online, pick-up-in-store (BOPIS) checkout options. But the big news coming out of the 2018 holiday season isn’t how many shoppers are taking advantage of online-to-offline fulfillment. It’s how few retailers are offering it.

Study: SEO Suffers From Lack of Context

Consumers frequently use the same terms in different ways, making it a challenge for marketers to accurately understand their online queries. Professors Jia Liu and Olivier Toubia found that digital marketers are at a distinct disadvantage as they attempt to infer content in quantifiable ways.

5 Mobile Video Vendors for Brand Advertisers

Mobile video is one of the hottest ad channels on the market. Understanding the importance of a strong CTA in video ad campaigns, we’ve put together this list of five mobile video vendors, each with its own interactive capabilities designed to elicit high engagement and response rates.

Highest Click-Through Rates of the Year? Early November, ZypMedia Says

ZypMedia found that November is the most effective month for consumers to engage with brands and their holiday campaigns, with a click-through-rate that’s 125% higher than the average over the past year.

Survey: Marketers Toss Out Valuable Location Data

What if seemingly inconsequential data—and location data, in particular—could actually be re-harnessed and used to provide additional revenue-generating opportunities for brands? That’s the concept behind a new report out from the global geolocation data and services provider Digital Element.

Are Holiday Campaigns Launching Too Late in the Season?

Black Friday has historically been seen as the official kickoff to the holiday shopping season, but new research from the data solutions company Lotame and the digital intelligence firm Jumpshot indicates that consumer interest actually peaks almost one month earlier. Retailers that wait until late fall to launch their holiday campaigns could be missing out on sales.

ThriveHive Upgrades Grader Product with Conversational UI, Brings David Mihm Aboard

Just one month after ThriveHive released a product to help small business owners navigate the creation and maintenance of their Google My Business profiles, the company is making some substantial changes to its diagnostic solution.

Despite AI Advances, Consumers Crave Human Interactions

Using the latest artificial intelligence technology, brands are finding new ways to streamline and automate the customer experience. But a new report shows that type of streamlined experience might be the exact opposite of what consumers actually want when they interact with their favorite brands.

AUDIENCEX Launches Fund to Accelerate MarTech Innovation, Capture Mid-Market Brands’ Attention

AUDIENCEX announced today that it’s launching a new fund to accelerate innovation in the marketing technology space and encourage mid-market advertisers to try out the latest solutions. The advertising technology and marketing firm is committing $5 million to the fund, with $50,000 in free media and services going to each participant between now and the end of the year.

Semcasting Offers Proof of Performance with New Attribution Platform

Walled gardens have traditionally prevented marketers from using attribution for audience verification, similar to viewability or fraud detection, but a new platform from the data-as-a-service company Semcasting is changing that.

TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers

A new partnership between TripAdvisor and MomentFeed is making it possible for the customer experience management platform’s restaurant clients to manage TripAdvisor’s sponsored advertising product via the MomentFeed platform.

Synup Test Measures Voice Search Readiness for Brands

Voice is the future of online search, but not enough businesses are prepared for the transition. To that end, the local SEO firm Synup recently released a product it’s calling the Voice Readiness Test to help brands discover how their search results sound to consumers using popular hands-free systems such as Amazon Alexa and Google Assistant.

What’s New For Marketers This Holiday Season?

A new report indicates that email marketers with holiday-focused campaigns might inadvertently be lowering their open rates and hurting their chances at financial success during one of the most critical times of the year.

Behind Applift’s Rebrand, a Shift Toward Engagement

It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.

Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks

Half of all the small businesses with five or fewer employees examined in a recent report by GoDaddy have suffered a financial loss due to website hacking, and for one in eight, that loss was more than $5,000.

S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns

Assessing the effectiveness of drive-to-store campaigns by measuring incremental visits generated is the gold standard for the location-based marketing industry, but that standard has been lacking in established, industry-specific points of comparison. Enter S4M, which has released a new calculator based on industry-specific cost per incremental visit standards.

Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers

Since its launch, Causal IQ has worked quickly to reimagine the role that programmatic solutions providers play in today’s environment. That involves using data and relying heavily on “everyday influencers”—like parents, colleagues, and friends—to authentically reach consumers in target markets.