Guideline Unveils Customizable AI Dashboards, Elevating Advertising Data Analysis

Guideline has introduced a major enhancement to its AI-driven analytics platform, unveiling Customizable AI Agent Dashboards that convert conversational insights into structured, persistent workspaces. The launch marks a meaningful evolution in AI-powered media analytics, enabling teams to move from natural-language queries to continuous analysis supported by Guideline’s more than $170 billion in verified annual ad-investment data.

The update arrives at a critical moment for agencies and brands confronting increasingly fragmented media environments. As cross-platform buying becomes more complex, organizations need tools that cut through operational noise and deliver faster, more accurate decision-making. With this enhancement, Guideline aims to redefine how media teams leverage AI-agent dashboards, conversational analytics, and AI-driven insights within their daily workflows.

“We introduced our AI Agent to transform how media professionals access and apply advertising spend and pricing insights. The introduction of AI-powered customizable dashboards will further enable our clients to get direct access to the data they need in a seamless manner,” Vincent Mifsud, CEO of Guideline, told Street Fight. He emphasized that the company’s product philosophy is grounded in understanding the pressures analysts face and building solutions that prioritize clarity, collaboration, and verified intelligence.

Turning Conversations Into Collaborative Dashboards

For the first time, users can seamlessly shift from asking a question to saving insights inside a customizable workspace where analysis can continue, evolve, and become part of a shared intelligence layer. This ability to convert conversational queries into AI-powered dashboards represents a significant step forward in applied conversational analytics and media investment intelligence.

With the new dashboards, teams can:

• Pin charts and reorganize insights in real time
• Resize and customize visuals, apply filters, and automate scheduled report delivery
• Chat directly with the AI Agent inside the dashboard environment

This capability allows analysts to maintain a continuous, living view of the market—supported by real-world spend data rather than isolated snapshots. As formats, pricing structures, and targeting layers diversify across media channels, the shift from fragmented reporting to persistent dashboards offers a major operational advantage.

“From the outset, we designed this feature to feel less like a tool and more like a seamless extension of the user’s thinking,” said James Venn, Senior Product Director at Guideline. “Every design decision—from pinning charts to interacting with the agent—focuses on reducing friction and sharpening clarity. With dashboards that persist beyond a single conversation, teams can integrate AI-generated insights directly into their highest-impact workflows.”

Meeting the Moment: AI-Driven Insights for Modern Media Teams

The new AI Agent Dashboards align with a broader shift happening across the industry: media teams need smarter, faster tools that alleviate manual reporting and unlock greater value from investment data. Today’s analysts often spend more time assembling reports than interpreting them. Guideline’s enhancement aims to reverse that ratio.

By combining AI-driven analytics, conversational workflows, and verified transactional data, Guideline is giving agencies, publishers, and brands a more scalable way to interpret the market. Persistent dashboards make AI insights actionable, enabling clearer forecasting, better planning intelligence, and faster cycle times for decision-making.

For planners, this means more accurate modeling. For analysts, it means deeper trend identification.  For commercial teams, it means sharper competitive intelligence driven by always-current data.

A Platform Built for Collaboration and Speed

A defining element of the update is its focus on collaboration. As distributed teams increasingly require real-time alignment, the ability to save, share, and continue analysis inside a unified dashboard reduces both friction and duplication. These customizable dashboards strengthen the connective tissue between strategy, planning, analytics, and execution.

The enhancement also reinforces Guideline’s position as a leader in media investment insights, advertising data, and AI-powered analytics—areas where accuracy, accessibility, and workflow integration have become essential differentiators.

Why This Matters for Agencies and Brands

The introduction of AI Agent Dashboards comes as marketers face unprecedented complexity across digital, linear, and cross-platform buying. With media inflation, shifting consumer behavior, and fragmented channel strategies, there is increasing pressure on teams to deliver insights that are:

• Faster
• More accurate
• More contextualized
• More easily shared

Guideline’s update is designed to help organizations build a scalable intelligence layer that keeps pace with this reality.

By blending natural-language interaction, AI-driven analysis, and persistent reporting structures, the new dashboards streamline workflows that traditionally required multiple systems and considerable manual effort.

Guideline’s Broader Commitment to AI Innovation

The launch reflects Guideline’s continued investment in building the industry’s most comprehensive ecosystem for modern media insights. Formed through the acquisitions of Standard Media Index, SQAD, and Lumina, Guideline has evolved into a unified platform for advertising data, media planning technology, and AI-powered market intelligence.

The company’s accelerating momentum also mirrors a wider shift in the advertising industry: AI isn’t simply supporting analytics—it is becoming the foundation of planning, pricing, and investment decisions.