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How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

Stephanie Miles

How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

Vendors are pulling out all the stops to help small and mid-size businesses acquire and retain a higher percentage of their customers. And as merchants increase the number of platforms they use for local promotions, they’re relying more heavily on dashboards to correlate their digital efforts with financial successes.