Spectrio Transforms Digital Signage into Responsive Retail Experiences Street Fight spectrio

Turning Digital Signage into Responsive Retail Experiences

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In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and […]

Openings and New Hires at Spectrio, Apple, GroundTruth

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Hires and new openings are also popping up at Google, Dropbox, and Factual.

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Getting More Sophisticated at Using Location Data… Google’s Answer to Header Bidding Is Now Generally Available… Instacart Raises Another $150 Million…