For DOOH: Start with Where the Screen Is

Democracy has come to DOOH media. Anyone with a credit card, basic computer skills, and five minutes of free time can set up and run a DOOH campaign thanks to AdOmni’s self-serve ad platform. Jonathan Gudai, CEO of AdOmni, said that for too long the process of planning and executing a campaign has been a mysterious process in need of big budgets.

AdOmni’s Jeen AI offering saves the precious time of small-business marketing professionals and enables more of that energy to go toward creativity, Gudai said.

He sat down with StreetFight to explain how Jeen AI is making the DOOH campaign process more democratic.

How does Jeen AI incorporate local audience data to recommend the most relevant DOOH inventory for small businesses?

Jeen AI is integrated with AdOmni’s inventory system and knows the precise latitude/longitude of each screen and its venue type (such as gym or bar/restaurant). Each screen also has its own Audience IQ indices for things like recent visitation, behavior, etc. When a client requests a specific audience target, Jeen AI uses a combination of the audience implied by the environment (venue type) and, where applicable, overlays visitation/location and demographic data from Audience IQ to score and recommend the most relevant screens.

What types of hyperlocal targeting options are available among the 1,600+ audience segments?

The 1,600+ segments are primarily behavioral, interest, and visitation segments. Hyperlocal execution starts with the physical location of the screen, its latitude/longitude, the ZIP code it is in, or even the broader metro area. From there, you score and rank screens based on which of the selected segments best align with that location. In short: start with where the screen is, then apply segments to prioritize at a hyperlocal level.

Can businesses target by proximity to specific locations, such as their own storefronts or competitor sites?

Yes. We have partnered with SafeGraph, which maintains tens of millions of POIs (for example, retail and other brick and mortar locations). Using SafeGraph data, Jeen AI can draw a radius based geofence around those POIs and select screens that fall within that radius for targeting. We also support CSV uploads. Clients can provide their own custom addresses, Jeen AI will plot those as POIs, and the same radius based virtual fence strategy applies.

How affordable is a typical locally focused DOOH campaign when launched through this self-service tool?

The self-serve flow is built for flexible, accessible starts. You see transparent pricing up front, pay by credit card, and there are no contracts or spend minimums, so small businesses can begin with modest budgets, test, learn, and scale as they gain confidence.

How does the platform ensure that local businesses get ad placements that are truly visible to their target customers?

AdOmni’s inventory team together with our supply-side partners curates for quality and holds media owners accountable for visibility and proper operation. Because the platform is programmatic, the bid stream provides signals if a screen is off or not running (for example, bids not showing), and all screens are transparently shown on a map so advertisers can even visit locations. Inventory fidelity is a core priority with a dedicated AdOmni team responsible for it.

Does Jeen AI’s instant campaign planning adjust recommendations based on seasonal or event-driven local demand?

The platform reflects real-time availability and pricing, but programmatic costs do not typically change just because of a season or event. What does change is the impression multiplier. When seasonal or event-driven foot traffic or traffic patterns increase, that uplift is factored behind the scenes into how impressions are quantified.  For example:  a shopping mall’s impressions per play will be higher the week after Thanksgiving than a normal weekend mid-year.

How does paying by credit card without contracts change accessibility for small, local advertisers?

Credit card payments remove friction and match how small businesses prefer to transact. With no contracts, advertisers can start quickly, pause or make changes freely, and are not locked into commitments. This is ideal for testing and learning before scaling.

Can local advertisers see real-time reporting on campaign performance in specific neighborhoods or markets?

Yes. Advertisers can see a live map of where ads played, impressions and CPMs for chosen date ranges, and export data to Excel. Exports can include hourly spending data, enabling deep analysis and flexible slicing or dicing by neighborhood, ZIP, or screen.

How might this new update help local businesses compete with larger regional or national advertisers in the DOOH space?

It levels the playing field. SMBs get the same accessibility to premium DOOH inventory and targeting without needing large agencies, big budgets, or sophisticated teams, so local businesses can compete effectively against much larger advertisers.

To learn more about DOOH register now and hear from Dan Page, TikTok’s Global Head of Partnerships, New Screens at Street Fight LIVE 2025 in Los Angeles. We hope to see you there!