5 Self-Serve Deals Platforms for SMBs

Groupon has generated significant press thanks to the recent rollout of its self-serve Deal Builder, which local merchants can use to create limited-time promotions for themselves. However, the daily deals giant is hardly the only vendor offering this type of service to SMBs. For years, a number of hyperlocal vendors have been providing self-service solutions to SMBs…

Street Fight Daily: Google Taps Local Inventory, Microsoft Tests Card-Linked Offers

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Introduces Local (Inventory) Product Listing Ads (Search Engine Land)… Microsoft Forms Alliance With Facebook, LivingSocial And Others To Promote Card-Linked Offers, Starts Test In Seattle (TechCrunch)… Square Doubles In Size In A Year; Now Boasts 600 Employees (GigaOm)…

What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?

Self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition to the point where serious profit can be made. But self-serve is easier proposed than done. We asked a few different leaders in the local marketing space what they think will be the key to establishing a self-serve model that works…