Hatch Urges People to ‘Escape the Algorithm’
A Boston-based agency known as Hatch has come up with a tagline for a local museum’s campaign that may well be a healthy approach to life itself: “Escape the algorithm.” For the purposes of this local outdoor campaign, which began its run in the greater Boston area in 2024, the work is in support of […]
Enhancing Fan Experience with Advanced Technology
In today’s data-driven world, sports franchises are not just competing on the field, but also in the realm of fan engagement. Navigating the complexities of fan data—spanning ticket sales, merchandise purchases, digital experiences, and season ticket holder interactions—has become a crucial challenge for teams aiming to understand their audience on a deeper level. It’s no […]
More Brands Are Scaling Digital Channels for Customer Engagement — Here’s Why
Communicating with brands on social media has become the norm for consumers. Surveys show that roughly half of all consumers who engage with brands on social media are reaching out about customer care concerns, and more than 65% of social media users across all platforms expect brands to respond, regardless of whether the initial outreach was via private messages or public posts.
Those expectations have only heightened over the past six months, and many brands have had to pivot their customer support and engagement priorities on the fly.
Blueshift CEO: Every Marketer’s Job Has Become Complex
What do major brands like StitchFix, CarParts, and Discovery+ know about digital marketing and AI that the little guys don’t? That’s a question best asked to the person responsible for developing cross-channel campaigns and customer engagement programs for some of the top brands in the country, Vijay Chittoor. As co-founder and CEO of Blueshift, a customer […]