Mobile Madness: Expert Roundup 2
Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts from CatapultX, Ericsson Emodo, PPRO, and Mobivity weigh in on best practices for one of digital marketing’s most important devices.
Mobile Madness: Roundup on Marketing Best Practices
Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts on digital marketing and mobile weigh in on best practices for one of digital marketing’s most important devices.
Street Fight’s April Theme: Mobile Madness
Privacy changes have been the big ad/martech and data industry story for the past year, and a major part of that story has been changes on mobile, especially those launched by Apple and to a lesser extent Google. We’ll be diving into those changes this month with a theme called Mobile Madness that centers on the latest approaches to mobile marketing as well as the challenges and opportunities currently facing mobile measurement.