Live Commerce Guides Retailers to Success in the Metaverse

Immerss Co-Founder Patrick Jacobs says his company is working with a number of retailers to leverage live commerce as a way to blend the physical and digital worlds. Jacobs says sales rates with live commerce are on par with or better than in-store conversion rates, and that merchants jumping into live commerce now will be better prepared for the metaverse boom in the future.

6 Contactless Shopping Solutions for In-Store Retail

The retail industry took notice when Merkle debuted its newest contactless shopping solution at CES 2022 this month, but the company’s Scan & Know product isn’t the only touchless retail solution on the market. Thanks to the continued adoption of augmented reality and virtual reality among consumers, more technology providers are developing in-store retail experiences that keep physical contact to a minimum.

virtual reality metaverse

Street Fight’s January Theme: Multilocation Metaverse

Beyond the hype, multilocation brands and retailers are embracing the metaverse. This month, Street Fight will dive further into the way consumer-facing companies are experimenting with AR and VR to enhance the customer experience, boost their brands, and drive sales.