GMB | Street Fight

Will 2019 Be Remembered as the Year of GMB Messaging?

David Mihm and Mike Blumenthal

Will 2019 Be Remembered as the Year of GMB Messaging?

Mihm to Blumenthal: Absent a messaging competitor, even a handful of conversations with real customers make businesses *think* Facebook is where the party is. In reality, as you and plenty of others have found, 90% of actual leads are coming from Google. And a serious chunk of that 90% comes directly from Google My Business. Per my prediction, Google is *just* starting to push the “Message” CTA to consumers. And I think the floodgates are about to open.

2018 Ranking Factors Report Emphasizes GMB and Reviews

Damian Rollison

2018 Ranking Factors Report Emphasizes GMB and Reviews

Damian Rollison: The annual report’s main takeaways are clear: to rank competitively for local searches today, you must focus your attention on three areas: one, providing Google with as much relevant local content as possible; two, pleasing your customers, pointing them to where they can review your business, and responding to their reviews; and three, creating a useful, relevant local landing page or website with authoritative backlinks.

Google My Business Looks to the Future

Damian Rollison

Google My Business Looks to the Future

Aditya Tendulkar is about as close to the source as you can get when it comes to the strategic direction of Maps and Google My Business. We asked him a few questions about the quick pace of feature releases in recent months and the new openness Google seems to be showing toward listing management companies and crowdsourcing.

Google Elevates Local Marketing to Prime Time

Jon Schepke

Google Elevates Local Marketing to Prime Time

Many industry watchers and practitioners correctly perceived the GMB API as a sign of how important it is for businesses to manage their location data properly. But the progression of the API represents something even bigger: empowering businesses to elevate and measure the value of local search marketing.

When Breaking Google’s Guidelines Is Almost Necessary with GMB

Joy Hawkins

When Breaking Google’s Guidelines Is Almost Necessary with GMB

A couple of months ago I was helping a physical therapy business on the Google My Business Forum that was filtered out of the local results on Google because of the Possum algorithm update in 2016. In this case, the culprit was a completely different physical therapy business down the street (about a two minute walk away).