Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017… Snapchat’s Ad Platform is Growing Quickly, But Will It Ever Reach Facebook’s Heights?… Google Parent Alphabet Finds New Growth Beyond Search…
Street Fight Daily: Labor Ruling Threatens Uber’s Contractor Model, Geofeedia Used to Monitor Protests
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Drivers Ruled Eligible for Jobless Payments in New York State… Geofeedia is Just the Tip of the Iceberg: The Era of Social Surveillance… BuzzFeed’s Head of Commerce Talks About Shop, Part of Media Company’s E-Commerce Efforts…
Franchises Make Scale Profitable for TAPinto.net’s Two-State Network
TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley. In this Q&A, founder and CEO Mike Shapiro explains how he’s been able to scale his seven-year-old community network through franchising, and do it largely through self-financing.
Street Fight Daily: A Deep Dive into the Yahoo-Google Partnership, Square’s IPO Struggles
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Does Yahoo’s New Google Partnership Mean for SEO’s Future? (Search Engine Land)… Square, Facing a Chilly Market, Persists in Pursuing IPO (New York Times)… Pinterest Sharpens Its Visual-Search Skills (Wall Street Journal)…
Mike Shapiro’s TAP Gets New Branding and a Network Strategy
The six-year-old Alternative Press (TAP) network of community news sites in suburban New Jersey and Pennsylvania has a new name — TAPinto.net — and a new look. It also has a new strategy aimed at leveraging content and audience reach across TAPinto’s sites, 32 of which are franchisees…