Street Fight Daily: Uber Launches Advance Scheduling, Verizon-Yahoo Plot Thickens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Begins Letting Passengers Schedule Rides Up to 30 Days in Advance… Verizon Might Have to Pay for More Pieces of Yahoo Than It Wants… Attention Facebook and Google: Apple is Selling Mobile App Ads Now, Too…
Native Ads Compete With News for Audiences’ Attention — And Get It
A new Tow-Knight Center for Entrepreneurial Journalism study find news publications tipping their revenue funnel toward native advertising. What caught my eye had nothing to do with dollars. It was all about how sponsored content could connect with readers as much as “news.” And sometimes maybe more.