Street Fight Daily: Apple Opens Up Siri and Maps to Developers, Snapchat Ad Expansion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Opening Up Siri, Maps, and Messages to Outside Development… Snapchat Launches a Colossal Advertising Expansion, Ushering in a New Era for the App… Google Pairs Facial Recognition with Location Tracking, Potentially Boosting Available Location Data…
Street Fight Daily: Facebook Starts Selling Off-Site Ads, Snapchat Scores $1.8 Billion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Starts Selling Off-Site Ads Targeting Non-Users Too… Snapchat Raises $1.8 Billion In New Funding Round… The Future of Voice-Related SEO for Local Business…
Made for Each Other: Wallets, Loyalty, and Mobile Payments
It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon.