Voice Tech Could Transform Loyalty Programs. Here’s How

Within the hospitality industry, a growing number of hotels are using voice technology to improve personalization with experiences like virtual concierges. Virtual concierges use voice technology to personalize a guest’s stay by offering experiences based on past behavior. For example, virtual concierges can adjust thermostats or place room service orders based on a traveler’s previous preferences. When hotels and other hospitality brands take action based on the insights gathered about guests through their loyalty programs, they improve the overall guest experience.

But brands in a number of industries are exploring loyalty use cases for voice.

Made for Each Other: Wallets, Loyalty, and Mobile Payments

It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon.

Street Fight Daily: Apple Opens Up Siri and Maps to Developers, Snapchat Ad Expansion

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Opening Up Siri, Maps, and Messages to Outside Development… Snapchat Launches a Colossal Advertising Expansion, Ushering in a New Era for the App… Google Pairs Facial Recognition with Location Tracking, Potentially Boosting Available Location Data…

Street Fight Daily: Facebook Starts Selling Off-Site Ads, Snapchat Scores $1.8 Billion

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Starts Selling Off-Site Ads Targeting Non-Users Too… Snapchat Raises $1.8 Billion In New Funding Round… The Future of Voice-Related SEO for Local Business…