AisleLabs | Street Fight

8 Tools to Send Messages to Shoppers Based on In-Store Movements

Stephanie Miles

8 Tools to Send Messages to Shoppers Based on In-Store Movements

Forty-four percent of shoppers now say they’ve used their smartphones for product research while standing in a store’s aisles, which means marketers who fail to connect with customers through effective in-store messaging are losing out on engagement at a critical time in the buying process. Here are eight tools that merchants can use to send offers or promotions based on their customers’ real-time indoor movements…