LBMA Podcast: Beacon’d Cities, Crowdsourced Maps, and P&G Tests Snapchat Ads
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: The first beacon’d city; Crowdsourcing maps from driving your Toyota; Does it seem like Jameson is following you?; Adored loved to the tuned of $2.3 million; Fleetzen’s on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphones are HERE!; P&G testing Snapchat ads in Ulta stores. Two resources for you today: Swirl’s report on the state of store personalization and Samsung’s white paper on how the Internet of Things will transform business.
Top stories of the week
sponsored by Samsung
1. Columbus, OH to deploy beacons throughout the city 8:00
2. Toyota to demo map crowdsourcing from cars at CES 11:25
3. Jameson’s uses Locomizer to enable hyper targeted campaign 13:46
4. Boston beacon start-up Adored raises $2.3M 20:40
5. Seattle start-up Fleetzen – Uberlike services for people with pick-up trucks, vans 22:50
Samsung Resource: How the Internet of Things will transform business 26:29
Member News
1. ShopperTrak acquired by Tyco 28:45
2. Starbucks teams up with Alibaba 30:32
3. Twitter patents a drone controlled by tweets 31:35
4. LinkNYC wifi payphone are finally being installed 33:56
5. P&G testing Snapchat ads in Ulta stores 35:48
Resource: Swirl Finds Shoppers’ Pleas For Store Personalization Remain Unanswered 39:36
