Street Fight Daily: Facebook May Have Knowingly Inflated Video Metrics, Programmatic Prices Rise

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Facebook May Have Knowingly Inflated Its Video Metrics for Over a Year… No Wallet, No Problem. Yombu Scans Your Fingerprint for Payments, Loyalty Rewards… First-Price Auctions Are Driving Up Ad Prices…

Street Fight Daily: Fact Checking Some Location Targeting Claims, Amazon Go Officially Has Competition

TODAY IN LOCAL & DIGITAL MARKETING… Location Targeting is Nothing Without the Facts to Back it Up… Standard Cognition Is First Amazon Go Rival to Unveil Deal with Stores… SendtoNews Aims to Guarantee Brand Safety for Advertisers…

Street Fight Daily: Restaurants Eager for New Tech, P&G’s Facebook Experiment

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Yelp Plans to Consolidate Mobile Gains and Reach $1B in Revenue… Restaurants Would Implement Predictive Ordering, Drones if Available… Why P&G Decided Facebook Ad Targeting Often Isn’t Worth the Money…

Street Fight Daily: Waze Partners With Lyft, Craigslist Competitor 5miles Now Valued at $300M+

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze to Scoop up More Data through New Partnerships (Wall Street Journal)… Mobile App 5miles Raises $30M at a $300M+ Valuation to Rival Craigslist in Classifieds (TechCrunch)… Bootler Brings Comparison Shopping to Food Delivery Services (Chicago Tribune)…

LBMA Podcast: Beacon’d Cities, Crowdsourced Maps, and P&G Tests Snapchat Ads

On the show: Adored loved to the tuned of $2.3 million; Fleetzen’s on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphones are HERE!

Street Fight Daily: Groupon CEO on ‘Myths’ About the Company, P&G’s Snapchat Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Groupon ‘Misunderstood’? It Probably Is Under-Appreciated (Local Onliner)… How P&G Is Tying Snapchat Ads to In-Store Sales (Ad Age)… Newsonomics: Can You Get Readers to Pay a Dollar a Day for Digital News? (Nieman Lab)…

Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device

“As a marketer, we want to hit people at the right time at the right place,” said Ajay Kapoor, head of brand function at Procter & Gamble. “But when I think of active versus passive understanding … mobile is great, but you have to be engaged.”