LBMA Podcast: Didi Kuaidi’s Massive Funding Round, Estimote’s Nearables, New Research from Zebra

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Didi Kuaidi goes to war with Uber in China; CartoDB raises $23m; Toshiba moves into wearables; “Drive Smart” in New York and get rewarded; Refugees Welcome helps find homes for refugees; New research from Zebra; Member case studies from Estimote, BP, Auntie Anne’s and Postmates, Marriott, and Proxama and Ubiquitous.

Top Stories of the Week:

1. Didi Kuaidi raises $3B, rebrands, and invests in Lyft 6:40
2. CartoDB raises $23M 12:45
3. Toshiba rolls out Slimee W20 and W21 trackers for seniors 14:10
4. New York City launches “Drive Smart” — a driving tracking program 18:00
5. Refugees Welcome – the Airbnb for refugees 21:25

Research: New report from Zebra — I’ll highlight a couple of quick numbers 26:20

LBMA Member Case Studies:

1. Estimote creates indoor location system with nearables 29:40
2. BP launches “Give a Reward, Get a Reward” campaign 31:35
3. Auntie Anne’s teams up with Postmates 33:48
4. Marriott’s v-room service 35:55
5. Proxama and Ubiquitous team up to put 4,000 beacons in UK taxi cabs 37:55