LBMA Podcast: Ikea’s Twitter Vending Machines, Nomadic Uno’s CEO

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: SmarTone Telecom complicates the KISS principle; Ikea Canada powers discounts with Twitter vending machines; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M; Untold Music Festival trades tickets for blood … in Transylvania. Member news from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, and AOL. Special guest is Wojtek Hoch of Nomadic Uno.

Top Stories of the Week

1. SmarTone Telecom’s “Kiss” app 6:10
2. Ikea Canada’s Twitter-powered vending machines 9:50
3. SeeLight app project 12:30
4. Area360 raises $3.5M / Yogrt gets $3M 18:20
5. Untold Music Festival in Transylvania accepts blood for admission 21:25

Special Guest: Nomadic Uno 25:40

LBMA Member Case Studies

1. Mondelez Shopper Futures Update 37:25
2. Unacast + Coke project 38:20
3. Walgreens adds Intelligent Messaging to its app 39:30
4. InMarket – 40% of Millennial Moms are now beacon accessible 41:00
5. Millennial Media is being acquired by AOL 41:55