Brands Shift OOH Ad Strategy on Super Bowl Sunday

Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.

Adtech Firms Test New Concept with Autonomous Bot Delivery Campaign

While food delivery platforms like Postmates, DoorDash, and GrubHub have all launched no-contact options, they generally rely on human drivers leaving food on the ground outside people’s front doors. With the health risks and potential for mix-ups, it’s less than ideal.

A better solution might be the one being rolled out by Wrapify. Just this morning, the company announched the launch of a first-of-its-kind campaign that could take autonomous bot delivery to the next level.

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; and ClearChannel promotes Humans TV show in airports.