Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers
Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. The company’s entree is a product called Attribution Powered by Foursquare that is intended to help brands measure how media impacts foot traffic in brick-and-mortar locations. To fuel this intelligence, the company pulls data from a panel of […]
Street Fight Daily: Facebook Replaces Local TV, Small Retailers Ignore Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew Study: When It Comes to Political News, Facebook has Become Local TV for Millennials (Nieman Lab)… SMB Retailers Love Digital Media, But Have Disconnects With Paid Search (MediaPost)… Urbanspoon Folds Into Zomato Following Acquisition (TechCrunch)…
YP Now Lets You Target Mobile Ads Based on Desktop Searches
The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…
Street Fight Daily: Uber Paves Way to IPO, GM Sells Ads In Cars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Closes $1.6 Billion in Financing (New York Times)… GM Is Beaming Advertisements Into Your Car (Fast Company)… Sensory Marketing Is the Next Frontier in Mobile Advertising (AdAge)…