In Targeting the Lucrative Hispanic Market on Mobile, Location Data Is Key

We know that Hispanic Americans are highly engaged with their mobile devices, so it follows that one of the best ways to reach them is through mobile marketing. But “mobile” is a broad umbrella and most marketers are still struggling with the question of how to identify Hispanic consumers. One of the best strategies is to leverage location-based data…

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…

SMG’s Thompson: ‘Not One Client’ is Not Interested in Hyperlocal

“Across Starcom MediaVest’s portfolio, I cannot think of one client that is not interested in this space. You have consumer-packaged-goods (CPG) brands that are asking how location can help them best reach their audiences; you have auto manufacturers who want to reach people in real time at a given place; and you have travel companies that want to understand those audiences. Across the board, brands are curious about location. … They just don’t understand which technologies are out there, and how they can harness these signals and make sense out of them.”…