LBMA Podcast: The Annual Predictions Show

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. This week’s show is the annual predictions episode, with a look at where location-based marketing is headed in 2017.

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

LBMA Podcast: Key Trends for 2016

Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you should be paying attention to as we head into 2016. Show Notes: […]

LBMA Podcast: Key Trends and Predictions for 2015

This is the annual predictions show — a look ahead at the ideas and companies to watch in 2015. Asif and Rob take a look at key trends that will emerge in the industry, as well as companies that will thrive and companies that will struggle…

Grading Street Fight’s 2014 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2014 to see who nailed it and who missed the boat…

LBMA Podcast: Decawave, Drinks4You, and Opterus’ Janet Hawkins

On the show: Tesco face-scans and targets ads in 450 gas stations in the U.K.; Amazon payments brings location-based ads; AutoTrader partners with Chatmeter to help marry social and local; and L’Oreal hopes to sell product in the subways of New York City…

LBMA Podcast: Chuck Martin on ‘Mobile Influence’

In this week’s episode, eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; and local mobile is exploding…

5 Mobile Marketing ‘Musts’ for SMBs

As more consumers look to their smartphones to engage with business locally, small and medium-sized businesses (SMBs) need to lay out a concise mobile marketing strategy. In a Street Fight webinar Tuesday sponsored by YP, Asif Khan of the Location-based Marketing Association, and YP’s David Williams discussed the trends that make mobile a must for SMBs, and highlighted a handful of first steps that local businesses can take to keep up with their smartphone-wielding customers….

Street Fight at Two: Looking Back, Looking Forward

When we first launched Street Fight in April of 2011, we saw a lot of energy coming together around consumer targeting by location, and over he past two years we’ve seen many companies in the hyperlocal space really starting to gain traction. We’ve really enjoyed the ride so far and we look forward to bringing you even more of the latest news, research and community around hyperlocal business in the coming years…

Street Fight Staff and Friends Predict 2013’s Top Stories

Last week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight staffers and a few friends who regularly contribute to the site to submit their prognostications for what is to come in the realm of location-based services, local search, daily deals, and hyperlocal content…