Street Fight Daily: Clinkle Revealed, Ride-Sharing War Intensifies
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Clinkle Revealed: Here’s What the Embattled Startup Is (And Isn’t) Building (Recode)… Ride-Sharing Price War Intensifies With Lyft’s ‘Happy Hour’ Discount (Wall Street Journal)… LivingSocial to Prioritize Growth Over Profitability, New Chief Revenue Officer Says (Washington Post)…
A ‘Connected’ Closet? As if — or Maybe Not
DigitasLBi Labs, the agency’s tech incubator in Paris, has built an in-store shopping assistant that uses image recognition software and Bluetooth low-energy beacons to match, recommend, and display possible additions to a shopper’s wardrobe. The group developed the “inspiration corridor” in conjunction with Klépierre, a french real estate company that operates malls across the country, and has installed the prototype in a Parisian shopping center…
7 Strategies for Leveraging In-Store Beacons
Indoor beacons are bridging the gap between physical locations and digital experiences, and allowing developers and businesses to interact with consumers based on their proximity to specific locations. But as with any new technology, indoor beacons do have their limitations and marketers need to be strategic in order to get the best use out of them…
Street Fight Daily: Airbnb’s Grand Plans, Foursquare’s Recommended Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Airbnb’s Grand Hotel Plans (Fast Comapny)… Foursquare CEO: How We’ll Tell You Where To Eat And What To Order (ReadWrite)… Matt Cutts: Google Mobile Queries May Surpass PC Search This Year (SearchEngineLand)…
How Data is Transforming the Local Purchase Funnel
For years, the local marketplace largely missed out on a data revolution that has transformed commerce on the web. But the rapid adoption of the smartphone is quickly bringing the local shopping experience to parity with ecommerce, transforming the consumer journey and dramatically improving the targeting capabilities available to marketers today…
Why Booker Wants to Blur the Line Between Marketing and Operations
Last year, Bain Capital poured $27 million into Booker, a company that builds scheduling and business management software for small and medium-sized salons. Today, the New York-based startup is working to push deeper into the front office, building a new suite of tools that use a business’s operational data — booking data, payment information and the like — to engage with existing customers, and in some cases, find new ones…
Phone Leads for Local Businesses: The Unsexy Cousin of the Click (Part II)
Beyond bringing in big leads — and SMBs paying handsomely for them — call monetization will be compelled by something else: Opportunity cost. We forecast call volume to SMBs to explode (65 billion by 2016) as a result of increasing mobile usage trends. That’s going to mean a whole lot of calls to answer…
Street Fight Daily: GoDaddy Preps IPO, JustEat Eyes London Markets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Prepares for IPO (Wall Street Journal)… Just Eat Preps IPO In London, Aiming To Raise £100M (TechCrunch)… CMO One-to-One: LivingSocial Evolves from Deals Site to Deals Marketplace (eMarketer)…
Street Fight Daily: Eventbrite Hits $1 Billion, Clinkle’s Clunking Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Eventbrite Tops Billion-Dollar Valuation With New Funding (Wall Street Journal)… Clinkle’s Still a Hot Mess as Its Big Shot COO Departs (Recode)… Israel’s Wix.com Buys Mobile Commerce Firm Appixia (Reuters)…
In ‘Smart Cities,’ A Sea Change for the Web
Over the past decade, a new vision of the future has emerged, in which mobility, and ubiquitous connectivity is actually drawing us back into the physical world. To accommodate the world’s rapid urbanization, a growing sector of tech companies are working to create new ways to make our cities smarter. Anthony Townsend, a senior research scientist at New York University, spoke to Street Fight recently about about the Smart City movement and the changing relationship the physical and digital worlds…
Can New Local Media Consortium Succeed Where Others Have Not?
For two decades, legacy media have tried to pool their threatened resources and capture digital ad revenue to replace the billions of dollars that stopped flowing to their newspapers and TV stations. They have had some successes, but their more ambitious digital partnerships haven’t fared well. Now, a new group of old-media companies have banded together to form the Local Media Consortium in the hopes that it will it be able to succeed where other tie-ups have not…
Street Fight Daily: Yahoo Launches Yelp Help, Retail’s Red Herring
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Launches Yelp Help in Search to Better Battle Google: Here’s What It Looks Like (Recode)… New Data Suggests “Showrooming” on Amazon Might Not be Killing Physical Retail After All (Pando)… Google Tests Desktop-to-Mobile Retargeting With Brand Data (AdAge)…
Why Mobile Marketing Needs to Evolve Past Physical Location
In order for location targeting to be effective, marketers must think beyond just physical location or proximity to their store. It means moving beyond the traditional mindset of ‘who’ you are trying to reach to include ‘where are they,’ ‘what are they doing,’ ‘what are their interests’ or even ‘what might their intentions be,’ based on past behavior…
Case Study: Hotel Chain’s Hyperlocal ‘Microsites’ Increase Online Bookings
Spurred by industry research showing that today’s travelers are more interested in creating memories than receiving discounts, Red Lion has launched a hyperlocal initiative that involves developing local “microsites” for each of the company’s hotel properties, along with localized menus, new transportation signage, and even employee nametags that offer localized tips for guests…
Street Fight Daily: Apple To Sharpen Maps, Consumer Concern Over Mobile Payments
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology….iOS 8 Said to Focus on Mapping, Transit and Augmented Reality (9to5Mac)… Consumers Wary of In-store Mobile Payments (Fixtera)… Microsoft Researchers Launch New Hyperlocal Project With a Twitter Connection (ZDNet)…
Is Facebook Paper the Wake-up Call Publishers Need?
Media companies and publishers need to take a page from Facebook and other fast-moving digital properties. These digital entities are giving readers what they want while using what they know about users to “make a killing” with ads. Publishers who were virtually sidelined by these digital powerhouse companies can now get back in the game by adopting a Zuckerberg move: creating the right conditions and culture…