LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands
On the show: Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier….
Street Fight Daily: 08.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Placecast’s ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, has announced its integration with mobile smartphone apps. (TechCrunch)…
With millions of Americans carrying GPS-enabled smartphones around all day, mobile marketers dream of using their locations to serve them targeted ads. But recent studies show that consumers and advertisers aren’t yet ready for location-based advertising to take over our touchscreens. (Poynter)…