Mobile App GoSpotCheck Helps Brands Track Effectiveness of In-Store Marketing

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In-store marketing is a big business for retailers, but traditionally brands have had no way of knowing the effectiveness of the strategy until the display is packed away, and the campaign is finished. Enter GoSpotCheck, a Denver-based startup that has developed a mobile app that helps retail companies collect and share inventory and sales information in real time, and check with the promotion they paid for is up and running.

LBMA Podcast: Mobile Mixed Founder Talks SMS Marketing

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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Sears offering curbside pickup; Virgin America’s new in-air social network; augmented reality on the bus; the Museum of Contemporary Art in Chicago’s interactive billboard; Localytics brings in $17M in funding; and Yahoo! partners with Yelp…

Street Fight Daily: Seamless Files for IPO, Norstrom’s Local Sales Slump

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.GrubHub Seamless Joins the Tech IPO Crush (Wall Street Journal)… Sales at Nordstrom’s Department Stores Continue to Shrink (Wall Street Journal)… Are Companies Tracking us, or Merely “Observing” us? (Pando)…

Groupon Revenues Up, But Even Growth Disappoints the Market

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Groupon reported stronger-than-expected earnings for the holiday quarter, but shares of the daily deal giant tanked in after hours trading due in part to poor first quarter guidance and concerns over declining margins. The company grew revenue by 18% from a year earlier, but it also saw double digit declines in margins decreased by as its less profitable ecommerce business continued to account for a larger portion of the wider revenue mix…

Reuters’ Salmon: Facebook and Twitter Don’t Replace Community Journalism

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We all know that Facebook, Twitter and other social media are transforming news in major ways. But Reuters blogger Felix Salmon says social media — especially Facebook — aren’t just changing news as we have known it, but creating an entirely new news product that is defined by “personalization.” I went to Salmon to find out if there’s a place for community news sites in this world of personalized information…

Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns

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As mobile marketing picks up steam and consumers get more comfortable downloading branded apps on their smartphones, Wind Creek Hospitality marketing VP Michael Perhaes is becoming less reliant on direct marketing techniques for customer retention and acquisition. Although Wind Creek’s mobile apps are still new, Perhaes is already seeing response rates that are much higher than those he has achieved through email marketing alone…

Street Fight Daily: Visa, Mastercard Back NFC, Skyhook Finds an Exit

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.MasterCard, Visa back smartphone payment (Financial Times)… In Mobile Location Tie-Up, Skyhook Wireless Sold to TruePosition (Recode)… Why the Web’s Biggest Players are Gobbling up Location-based Apps (Digiday)…

Breakfast, a Marketing Agency and Hardware Shop, Offers a Peek Into a Post-Mobile World

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Last week, Fast Company named Breakfast, a small marketing agency in Brooklyn, one of the top 10 most innovative companies in local. The firm’s newest project, a digital signage system called Points, is the culmination of the company’s two-year-long effort to integrate the Internet into the physical world, and an demonstration of a wider shift in the technology and marketing communities beyond the small screens of the mobile phone into a burgeoning Internet of Things…

Looking to Woo Mobile Developers, Esri Releases New Tools

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Two years after acquiring the Portland-based startup Geoloqi, Esri is putting the startup’s technology to use. The forty-five year-old mapping firm released a new geo-trigger service and a redesigned developer site this morning in an effort to build a wider developer tool kit that might serve as an alternative to the native location tools provided by Apple’s iOS and Google’s Android…

Street Fight Daily: Same-Day Delivery Stays Hot, China’s Tencent Bets on Local

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Postmates Closes New Financing Round and Passes 10,000 Deliveries a Week (New York Times)… China’s Tencent firms up online-to-offline muscle with review site buy (Reuters)… AP Brings Olympics Coverage to Local News Outlets With Customizable, White-label Microsites (Poynter)…

Location, Relevancy, and the Search for Personalization

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Marketers today have access to an unprecedented amount of data about consumers and their environment that go well beyond location, ranging from their demographics and shopping behavior to the time of day and weather. However, local marketers continue to fail to leverage this throve of new data to create and deliver relevant, quality and personalized ads to consumers. And it’s a big missed opportunity…

3 Key Trends That Are Transforming Local Online Marketing

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Small businesses face increasing marketing complexity driven by more fragmented media outlets and more online channels, and a vast array of marketing technology that is supposed to “help” them simplify this dynamic. SMBs are being forced to rethink where they advertise and how to stay in touch with existing loyal customers….

Street Fight Daily: Airport Tracks Travelers, Yahoo Looks to Contextual Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.At Newark Airport, the Lights Are On, and They’re Watching You
 (New York Times)… More on Mayer’s Search Plans for Yahoo: The “Three S’s” and Slipping Through a Microsoft Loophole (Recode)… Apple’s IDFA Crackdown Reverberates Through Mobile Ad Ecosystem (AdExchanger)…

6 Ways Merchants Can Encourage Customers to Complete Mobile Transactions

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Just 3% of SMBs in the U.S. have websites that can handle mobile transactions, according to a recent survey by hibu and Impact Research. One of the reasons why merchants have been reluctant to adopt the right tools for dealing with mobile transactions is because they don’t understand what’s in it for them. Here are ideas for local merchants who are interested in how they can encourage more customers to complete transactions via mobile…

Street Fight Daily: Baseball Bets on Beacons, Square Ramps Up Salesforce

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Major League Baseball Completes iBeacon Installation at First Two Ballparks (Recode)… Square Cuts More Custom Pricing Deals For Merchants And Ramps Up Sales Hiring (TechCrunch)… On-Demand Ride-Sharing Startup Lyft Is Raising Another Big Round Of Funding (TechCrunch)…

Could a Hybrid Model Scale Community News and Keep the Passion?

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Neither big media nor independent journalistic entrepreneurs have succeeded in finding a scalable model for hyperlocal news and information. So why couldn’t we try a hybrid approach that adopts what’s best about each? It begins with editor-publishers who have a passionate commitment to community, and would be balanced by a scaled business model that will pay attention to cost curves and be open to new revenue opportunities…

Openings & New Hires at CO Everywhere, PlaceIQ, and LiveIntent

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, jobs at AOL, Yahoo, Google, VendAsta and Ballantine Communications.

LBMA Podcast: PlaceIQ, Dwango, Nokia and Blue Bite

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On the show: The topt stories during the past week in location and contextual based marketing including stories from Microsoft, Foursquare, Shopcloud, Ryerson, NTT and Dwango, ShopRite and PayNearMe. Our mobile minute with Chuck Martin examines what 77% of consumers want in return for their location data. Our app of the week is Spo.tt Messenger.

Street Fight Daily: Fashion Retailer Tests iBeacon, Local’s Most Innovative Companies

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Fashion Retailer Tries on Apple’s iBeacon for Size (Street Fight)… The World’s Top 10 Most Innovative Companies in Local (Fast Coppany)… Uber Car-Hailing App Expands in China’s Congested Market
 (Wall Street Journal)…

5 Tools Merchants Can Use to Serve Targeted Promotional Offers on Twitter

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Small business owners know that Twitter can be a useful tool for marketing, but many are unsure of where to begin when it comes to serving up paid promotional offers on the popular social channel. With its own unique language and tools, Twitter is a foreign land to many SMBs. For marketers who take the risk, however, the rewards can be great. A number of hyperlocal vendors are stepping in with platforms that bridge the gap for SMBs looking for more strategic ways to target consumers on Twitter…