LBMA Podcast: Zipments, ExactTarget, and David Shalaby of TapTrack

On the show: Facebook uses your data to help carriers market to you better; Zipments proves we are in a bubble by raising $2.25M; ExactTarget moves into location; ESA partners with DMTI; SpeakGeo launches; Intersec gets their Weve on; Bump acquired by Google; a Lowe’s case study; and app of the week Basewarp…

Local Merchant Reviews: Problem and Opportunity

The more I dig into the local listings and ratings business, the more evidence I see that that the information they provide is so easily rigged or faked, there’s no way I can trust them. It spotlights a hazard that review sites are failing to address—and an opportunity they’re missing.