PRISM | Street Fight

Why Are These 5 Apps Tracking Your Location?

Steven Jacobs

Why Are These 5 Apps Tracking Your Location?

Data privacy has become a particularly prickly issue in the mobile marketing space. As brands shift more and more of their marketing budgets to mobile initiatives, many want to emulate the behavioral targeting of a data-rich desktop environment on the cookie-less mobile medium. A number of mobile apps have started collecting user location information despite the fact that it’s not particularly relevant to their function. Here are a few that might surprise you…

Street Fight Daily: NextDoor Launches NYC Partnership, Plum District Acquires Spotivate

The Editors

Street Fight Daily: NextDoor Launches NYC Partnership, Plum District Acquires Spotivate

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Neighborhood Social Network Nextdoor Launches NYC Partnership (PandoDaily)… Plum District Has Acquired AngelPad-Backed Spotivate For An Undisclosed Amount (TechCrunch)… Tristan O’Tierney, Square’s Co-Founder And Early iOS Engineer, Leaves For Destinations Unknown (TheNextWeb)…