Why Are These 5 Apps Tracking Your Location?

Data privacy has become a particularly prickly issue in the mobile marketing space. As brands shift more and more of their marketing budgets to mobile initiatives, many want to emulate the behavioral targeting of a data-rich desktop environment on the cookie-less mobile medium. A number of mobile apps have started collecting user location information despite the fact that it’s not particularly relevant to their function. Here are a few that might surprise you…

Street Fight Daily: NextDoor Launches NYC Partnership, Plum District Acquires Spotivate

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Neighborhood Social Network Nextdoor Launches NYC Partnership (PandoDaily)… Plum District Has Acquired AngelPad-Backed Spotivate For An Undisclosed Amount (TechCrunch)… Tristan O’Tierney, Square’s Co-Founder And Early iOS Engineer, Leaves For Destinations Unknown (TheNextWeb)…

The NSA’s PRISM Revelations and Hyperlocal Targeting

Hyperlocal companies rely on the data that consumers knowingly share in order to build profiles and serve them with the most relevant information — but would consumers still assent to this sharing if they truly understood everything that is being done with their digital data?