This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Pinterest, Danone + INRIX, KWIK, Dolce & Gabana, Rover, KFC India, Gimbal + Health Media Network, xAd + Comscore.
Loyal customers are incredibly valuable to local merchants. A new class of hyperlocal platforms is helping small business owners pinpoint and engage with repeat visitors using a combination of in-store beacons, geo-location tools, and customer segmentation technology. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.
Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Here are few common pitfalls and tips on how to avoid them.
One of the biggest questions from retailers in the coming year will likely be how they can better implement beacon programs at their stores. We asked top executives from the hyperlocal industry for their take on what’s really necessary to launch a successful beacon program…
Breaking into the big-time and selling to a national brand usually involves going through an agency. However, locating the best point of contact at a media planning and buying agency with hundreds—if not thousands—of employees is a process that requires experience, skill, and quite a bit of patience. Here are five strategies for finding the right person to pitch in an agency setting…
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Twitter’s new location targeting, Apple’s Passbook and Swarm’s in-store analytics. Plus funding news, the resource of the week and Asif sits down with Roximity’s Danny Newman.
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…Daily Deals Are Coming to Your Car (Wired)… Why Starbucks is betting on Square (GigaOm)… Two Years After the Tipping Point, Papers’ Web Readership is Booming (Paid Content)…