Holger Luedorf | Street Fight

What Kinds of Mobile Ads Are Most Effective?

Patrick Kitano

What Kinds of Mobile Ads Are Most Effective?

Mobile advertising works best when it’s not in the form of a banner ad. On a panel at the Mobile Loco conference in San Francisco this week, participants agreed that the most promising approach is serving interesting content formatted to smartphones and tablets as a part of a contextual marketing strategy. The more an advertisement looks like a mobile app, the more consumer acceptance it will garner…

PODCAST: This Week in Location-Based Marketing — Apple, Facebook, Yelp

Asif Khan

PODCAST: This Week in Location-Based Marketing — Apple, Facebook, Yelp

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what the iOS maps and Yelp integration means for Apple; Facebook’s “Friends Near By” folly; Yammer winning the Microsoft lottery; and are smartphones helping in-store sales? Plus special guest Holger Leudorf of Foursquare talks about find vs. search…