What SXSW Foot Traffic Data Means for Location & Event Marketers

Simpli.fi’s analysis shows the role that timing plays in creating effective mobile marketing campaigns. It could also help marketers uncover hidden opportunities to reach targeted groups of consumers at next year’s SXSW event. 

How Brands and Publishers Are Thinking About Beacons

“The data and analytics is important but in the end, it has to be about improving the customer experience first,” said Jennifer Bordner, marketing manager at Old Navy, during a panel at SXSW Interactive in Austin Tuesday. “What can technology do that feels more natural than an extra burden. In the end, it’s about bridging that gap between the physical and digital [experience] in a way that feels natural.”

5 Can’t-Miss SXSWi Panels for the Local-Obsessed

The annual SXSW Interactive Festival starts tomorrow and runs through Tuesday. With five days packed with a wide range of panels and presentations, the confab can be thrilling and overwhelming at the same time. Here are five sessions focused on the future of local and social that Street Fight readers will be especially interested in…

Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AT&T Sells Majority Stake in Yellow Pages to Cerberus (New York Times)…

New Groupon Lawsuit Targets Execs, Seeks Board Seats for Shareholders (PaidContent)…

Before Local-Mobile Revenues Can Grow, Major Problems Must Be Solved (ScreenWerk)…

Street Fight Daily: Pinterest for Hyperlocal Marketing, Groupon’s Bad Press

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

5 Pinterest Tips for Hyperlocal Marketing (MediaPost)…

What Does All the Bad Press Mean for Groupon? (VentureBeat)…

Banjo Tries To Bolster Its Position As The All-In-One Location App (TechCrunch)…

Loopt and Green Dot: A Storified View

What’s the future of location-based services? One path may be mobile commerce, where LBS platforms bring a key loyalty tool. That seems to be one explanation for the $43 million acquisition of LBS Loopt last week by banking company Green Dot, which is known mainly for its prepaid cards for retailers.

So how did it shake out in the Twitterverse, in blogs and general media? Here’s our Storified roundup:

Street Fight Daily: Oink Shutters, SXSW Location Wrap, Groupon Poaches

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Kevin Rose’s Oink Shuts Down (TechCrunch)…

Big Hyperlocal Blogs Looking At Advertising All Wrong (Business Insider)…

SXSW: Location, Location, Location Fuels Mobile Apps (MacWorld)…

Street Fight Daily: Tending to Patch, Fondu Redesign, Hyperlocal Panel at SXSW

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

The Constant Gardener: My 2 Years Tending AOL’s Hyperlocal Experiment (CJR)…

Shoppers Prefer Using Mobile Web Over Retail Apps (Mashable)…

Solving the Problem of Mobile Location: More Consumer Education than Technology (Screenwerk)…

Street Fight Daily: 03.08.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook Becomes Location Backbone That Lets Apps Import Checkins From Each Other (Street Fight)…

Will Ambient Social Location Apps Be Consumer Duds? (ReadWriteWeb)…

AOL Patch Sales People Reportedly Being Fired (Business Insider)…

Street Fight Daily: 03.07.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Co-Founder Naveen Selvadurai ‘Tried To Fight’ Departure From Foursquare (Business Insider)…

South by Serendipity (GigaOm)…

INTRO Wants To Be The LinkedIn Of The Ambient Location Apps (TechCrunch)…

5 Can’t-Miss SXSWi Panels for the Local-Obsessed

There’s plenty of hyperlocal-themed content to be found in the festival’s programming. If you’re into LBS and the evolution of location technology, here’s a rundown of relevant panels you won’t want to miss…

UK Location-Based App Uberlife Comes Stateside for SXSW

Instead of letting users check-in or constantly broadcasting their location, uberlife works like a hybrid between Facebook events and Foursquare. If an uberlife user wants to meet people in their vicinity, they can create a hangout on the app and followers in the nearby area receive a notification about where that user is or is going to be…