Oink | Street Fight

4 Keys to Launching a Location-based Service

Steven Jacobs

4 Keys to Launching a Location-based Service

What makes launching a location-based app so difficult? In addition to the run-of-the-mill issues that face consumer startups as a whole, location-based services are plagued by the fact that they’re inherently local products, meaning that success has to be geographically relevant. 10,000 users spread across the country are not nearly as valuable as 1,000 users in a single neighborhood…

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Asif Khan

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a triangle, Amex and Twitter saved $1.7 Million at McDonald’s, the state of the local mobile transaction scene, and special guest Patrick Blattner, Chief Product Office at WirelessWerx…

Oink: A Help to Yelp?

Alex Salkever

Oink: A Help to Yelp?

With Oink (“Rate the Adventure”), Digg founder Kevin Rose has chosen to address a glaring problem in the existing world of online (and offline ratings). Namely, what do I buy when I’m there? Or what do I do? Or what should I try? The idea is, with this nifty mobile app, Oink users can give a thumbs up or a thumbs down to anything at all.

Street Fight Daily: 11.07.11

David Hirschman

Street Fight Daily: 11.07.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…

Combined Urban Airship + Simple Geo Take $15 Million in Funding (Uncrunched)
It looks like Simple Geo may have made a solid bet after all. Last week the company was acquired by Urban Airship in an all stock transaction that was actually part of a much larger financing: Urban Airship’s Series C round of funding…

Kevin Rose’s Oink: Stop Rating Places – Rate the Stuff Inside Them Instead (SiliconFilter)
The big difference between Oink and Foursquare or Yelp is that Oink doesn’t focus on places so much as on the things inside them. Instead of rating a local restaurant, for example, you would rate the pizza you had there…