Street Fight Daily: Guardian’s n0tice Opens Up, Amazon Battles Groupon

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

How to Fix Location-Based People Discovery (TechCrunch)
Philip Cortes: No clear winner came out of South by Southwest’s battle of people discovery apps. Despite this buzz, the consensus was that all of these services fell short of expectations. Why did these apps fail? And what should the industry be focusing on?

Guardian’s Hyperlocal Project n0tice Opens to Everyone, Adds Features (n0tice)
Sarah Hartley: Here at n0tice.com we’re very excited to announce that today we are opening ourselves up to the world. As well as launching some exciting new features, this version of n0tice.com no longer requires an invitation to join – all are welcome.

Amazon’s Key to Beating Groupon at Daily Deals (AllThingsD)
Tricia Duryee: It’s clear that one of Amazon’s advantages in getting merchants to work with them over a competitor is its scale. The company has 164 million active customer accounts worldwide, defined as people who have made a purchase on the site in the past 12 months.

Oink Users: Need A New Home For Your Data? Turn That Frown Upside Down With Cheers (TechCrunch)
Last week, uber-founder Kevin Rose and the team of eight sterling engineers and designers that comprised his startup lab, Milk, closed the doors on their first mobile app, Oink, just four months after it appeared on the App Store. So what will happen to the app’s thousands of users and their directionless Oink data? Is no one thinking of them? Well, it turns out there is someone. An app called Cheers.

This Location-Based Startup Is Almost As Big As Foursquare — But You Probably Haven’t Heard of It (Business Insider)
Apps like Highlight have made location sharing more popular, but one startup has been using that technology for years and it’s nearly as big as Foursquare. Life360, which lets families keep track of each other’s location using their smartphones, currently has 13.7 million users. The company gathers over 150 million location points each day from their app.

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