Street Fight Daily: Shopkick Rebuilds App, LocalVox Raises $7.4M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Shopkick Totally Recreates Its Shopping App. Gamification Out, Design and Content In (Pando Daily)… LocalVox Raises $7.4M for One-Stop Shop for Local Marketing (GigaOm)… Buy Reviews on Yelp, Get Black Mark (New York Times)…
Wielding Hyperlocal Brand Influence
It’s clear that for brands there is an ever-increasing array of tools available to help us find the true local advocate. We must remember, however, that influence is not only the ability to drive awareness and get recognition, but also a function of credibility, expertise and the ability to convince people to make decisions…
Street Fight Daily: Facebook Bags Glancee, Klout Going Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
What Facebook May Do With New Acquisition Glancee (ReadWriteWeb)…
In Letter to Stockholders, Groupon CEO Explains Strategy (The Next Web)…
Foursquare Gets Its Own Searchable Timeline With New History Page (TechCrunch)…
Foursquare Dominates the Week
The best or biggest deal, assertion, investment or other strategy this week. Who: Foursquare What: A revenue plan, a growth strategy and a (small) design upgrade A slew of developments came out of location-based social network Foursquare this week, just days after the company announced it would partner with Groupon to share the daily deal […]
Street Fight Daily: 08.05.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“Location is no longer a service like maps or navigation, but increasingly an enabler of new product experiences,” writes Forrester’s Thomas Husson. “In a nutshell, the very notion of location-based services doesn’t not mean much anymore.” (Moco News)…
Mayorships, stickers, badges — these are the rewards new mobile apps confer on us for supplying them with the data of our daily activities. But there’s one potential stumbling block which could stop this gamification going global: the rest of the world might not be as competition-crazy as Americans are. (PaidContent)…
New Klout Further Breaks Down Social Influence, Still Needs to Get More Local
Klout was gracious enough to put me on the beta list for their new version and I spent the better part of Tuesday trying it out. The revision is still in beta but should go out to the entire Klout userbase shortly. My impressions were largely positive, although I still reserve judgement on the utility of Klout. Putting my hyperlocal hat on, I’d like to see impact from even more social graph inputs such as FoodSpotting, for example, and Yelp — also tagged to geography…