Klout | Street Fight

New Klout Further Breaks Down Social Influence, Still Needs to Get More Local

Alex Salkever

New Klout Further Breaks Down Social Influence, Still Needs to Get More Local

Klout was gracious enough to put me on the beta list for their new version and I spent the better part of Tuesday trying it out. The revision is still in beta but should go out to the entire Klout userbase shortly. My impressions were largely positive, although I still reserve judgement on the utility of Klout. Putting my hyperlocal hat on, I’d like to see impact from even more social graph inputs such as FoodSpotting, for example, and Yelp — also tagged to geography…

Wielding Hyperlocal Brand Influence

Asif Khan

Wielding Hyperlocal Brand Influence

It’s clear that for brands there is an ever-increasing array of tools available to help us find the true local advocate. We must remember, however, that influence is not only the ability to drive awareness and get recognition, but also a function of credibility, expertise and the ability to convince people to make decisions…

Street Fight Daily: 08.05.11

David Hirschman

Street Fight Daily: 08.05.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

“Location is no longer a service like maps or navigation, but increasingly an enabler of new product experiences,” writes Forrester’s Thomas Husson. “In a nutshell, the very notion of location-based services doesn’t not mean much anymore.” (Moco News)…

Mayorships, stickers, badges — these are the rewards new mobile apps confer on us for supplying them with the data of our daily activities. But there’s one potential stumbling block which could stop this gamification going global: the rest of the world might not be as competition-crazy as Americans are. (PaidContent)…