Will Facebook’s New Offers Product Appeal to Merchants?

“Facebook will not be all things to all people, and I think local is so hard to pull off really well that just a huge reach alone won’t solve the problem. They’ll get beat by more focused local players,” said Scoutmob co-founder Michael Tavani…

Street Fight Daily: 12.23.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Vicks Uses Location Data to Micro-target Ads in Regions With High Incidence of Flu (New York Times)…

Daily Deals 2.0: Why Media Companies Will Win (Forbes)…

Facebook Launches Suggested Events Feature Based On Checkins (TechCrunch)…

NimbleCommerce CEO: Helping Online Publishers Leverage Deals

Prashant Nedungadi, the company’s founder, talks about where he sees the deals space heading, what local merchants should be thinking about as they approach online marketing, and what hyperlocal sites can do with daily deals.