gary cowan | Street Fight

Local TV Stations: The Sleeping Beasts in Hyperlocal News

Matt Sokoloff

Local TV Stations: The Sleeping Beasts in Hyperlocal News

Resting on the laurels of legacy profits only gets you so far. Just ask newspaper publishers. When you really take a good look at the local television business, it’s clear this is an industry waiting to be disrupted — and when that happens, outlets that haven’t invested sufficiently in digital won’t have much to hold onto…

Getting Local Online Ad Dollars to Flow Into Hyperlocal News

Tom Grubisich

Getting Local Online Ad Dollars to Flow Into Hyperlocal News

Hyperlocal news sites are turning up everywhere, but advertisers aren’t following them nearly as fast. “Advertisers don’t want to be around local news,” Gordon Borrell, CEO of Borrell Associates, told Street Fight. I went to several people building business models around hyperlocal news to find out how they are planning to turn the tables on Borrell’s assessment…

Street Fight Daily: 10.26.11

David Hirschman

Street Fight Daily: 10.26.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hyperlocal news sites regard Groupon and other daily deal services with a mixture of love (for flooding their coffers with ad dollars) and dread (for competing with their own deal offerings). Merchants ought to feel the same way, said Gary Cowan, senior vice president of product and marketing for Datasphere. (Forbes)… Foursquare is poised to relaunch Add to Foursquare under the new name Save to Foursquare in the next month. (GigaOm)…