Local TV Stations: The Sleeping Beasts in Hyperlocal News

Resting on the laurels of legacy profits only gets you so far. Just ask newspaper publishers. When you really take a good look at the local television business, it’s clear this is an industry waiting to be disrupted — and when that happens, outlets that haven’t invested sufficiently in digital won’t have much to hold onto…

Getting Local Online Ad Dollars to Flow Into Hyperlocal News

Hyperlocal news sites are turning up everywhere, but advertisers aren’t following them nearly as fast. “Advertisers don’t want to be around local news,” Gordon Borrell, CEO of Borrell Associates, told Street Fight. I went to several people building business models around hyperlocal news to find out how they are planning to turn the tables on Borrell’s assessment…

Battle in Seattle: ‘Indie’ West Seattle Blog vs. Corporate KOMO

West Seattle has two major hyperlocal news sites, and they represent 180-degree-opposed forces in online community news: independent sites that entrepreneurs fund from their wallets, and big-media-financed sites that draw on millions of dollars from corporate treasuries…

Local Quotables: Gary Cowan, Patrick Kitano, Clara Shih and more…

The best words about and around the hyperlocal industry. Don’t dismiss local newspapers’ brand equity with audiences, says Ron Blevins from hyperlocal agency Novus. Datasphere’s Gary Cowan notes that hyperlocal news only exists because of some great software platforms; Jed Kleckner from Delivery.com brings out the environmental benefits of hyperlocal; and the Journal Register’s John […]

Datasphere’s Cowan on How TV Stations Are Going Hyperlocal Online

Local TV stations are going hyperlocal in a big way. While some of their initial efforts were heavy on car crashes and pet stories, the accelerating trend is toward higher-quality, more comprehensive community coverage. Datasphere’s Gary Cowan talks about the trend and its significance…

Local Quotables: Steve Buttry, Jeff DeBalko, Eric Friedman and more…

The best words about and around the hyperlocal industry. At the Street Fight Summit, the quote of the event came from Datasphere’s Gary Cowan. Elsewhere, John Byers cautioned on the long-term repercussions of working with Groupon and Yipit’s David Sinsky had some serious analysis on the company. Meanwhile, Journal Register’s Jim Brady and Steve Buttry both […]

Street Fight Daily: 10.26.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hyperlocal news sites regard Groupon and other daily deal services with a mixture of love (for flooding their coffers with ad dollars) and dread (for competing with their own deal offerings). Merchants ought to feel the same way, said Gary Cowan, senior vice president of product and marketing for Datasphere. (Forbes)… Foursquare is poised to relaunch Add to Foursquare under the new name Save to Foursquare in the next month. (GigaOm)…

Datasphere’s Cowan: Hitting the Hyperlocal ‘Sweet Spot’

Street Fight recently spoke with Gary Cowan, Datasphere’s SVP of product and marketing (who will be joining us at the Street Fight Summit in October) about the company’s content strategy, the future of the banner ad, and why his company’s sites aren’t “cookie cutter.”