Street Fight Daily: 04.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Google Latitude, the search giant’s location-sharing mobile app, is launching check-in offers nationwide, giving users the ability to unlock discounts with a handful of launch partners. (Mashable)
Arianna Huffington says that Patch will be key to HuffPo’s coverage of the 2012 presidential election. “We’re launching over 30 new patches in primary states,” she said. (THR)
Yahoo has beefed up its local coverage, adding to its staff of local editors and aggregating local news, deals, and events in specific neighborhoods and cities on Yahoo Local. (PaidContent)
Local marketing from companies like Groupon creates a win-win situation for both the consumers and the businesses. And the barriers to entry in this market are low. (Forbes)
A group of Asian-American journalists has started a new hyperlocal blog for NYC’s Chinatown. They say that it is the first time a hyperlocal news site has focused on a working-class, immigrant community in the United States. (NYT/City Room)