Street Fight Daily: 04.07.11 | Street Fight

Street Fight Daily: 04.07.11

Street Fight Daily: 04.07.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Examiner.com CEO Rick Blair doesn’t like the implication that his network of hyperlocal sites is effectively a “content mill.” He describes “examiners” as specialists in old-school and new media reporting with a local flair.  (Mediabistro)

Groupon is taking another move beyond its core deal-of-the-day business with the launch of home and garden deals. This, like its recent location-based changes, are part of a broader strategy to better match offers to specific interests of its subscribers. (Crain’s Chicago Business)

“We are entering what might be called Hyperlocal 2.0, and the market is still up for grabs,” writes Tom Rosenstiel. “But how to produce local content remains a mystery.” (Washington Post)

Checking into Foursquare just got more secure. The location-based social network is now using HTTPS across its website, mobile site and smartphone clients. The company says the move will “proactively increase the security of all foursquare accounts.”  (Mashable)

Four traits that a effective (or obsessed) online community manager should have. (10,000 Words)

E.W. Scripps Co. has announced a partnership with Yahoo that would ad the Web giant’s inventory to the portfolio of products sold by advertising reps at Scripps local TV stations in several markets. This will give local advertisers an expanded digital reach and increased behavioral targeting opportunities.  (NetNewsCheck)

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